This week we have an abbreviated send but we’ll be back to regular scheduling next week.

To note: take a look at the financial ad spend below. We’re continuing to see this sector pour money into media ad dollars to ensure their brand messaging gets in front of their key audiences.  

Ads across the web this week

• Energy: National Grid (Politico), BASF (WaPo)

• Aerospace/Defense: RTX (Axios)

• Tech: Microsoft (NYTimes), Samsung (WSJ), MediaTek (WSJ), SAP (Forbes), Shopify (Bloomberg), Comcast (WSJ), Dell Technologies (WSJ), Deloitte (Quartz)

• Business/Finance: Silicon Valley Bank (Fortune, WSJ), Capital One (Forbes), Corpay (Bloomberg), RBC Capital Markets (Semafor), Charles Schwab (Fortune), New York Life (Forbes), JobsOhio (Fortune), Franklin Templeton (Forbes)

• Manufacturer: U.S. Steel (Axios)

• Healthcare: Evernorth Health (Politico), Texas Children’s (NYTimes)

• Non-Profit: National Association of REALTORS (WSJ)

• Travel: Tourism Australia (NYTimes), Visit Tampa Bay (WSJ)

• E-Commerce/Retail: Van Cleef & Arpels (NYTimes), Tiffany & Co. (NYTimes), Tumi (WSJ), Miu Miu (New Yorker)

• Entertainment: The Metropolitan Opera (NYTimes), Disney on Broadway (NYTimes)

Notable Campaigns 

Samsung ran a HPTO across WSJ on 3/25 as they continue to promote the Galaxy S24.

Silicon Valley Bank ran a HPTO across Fortune on 3/25, promoting brand messaging around supporting clients through every business stage.

Corpay ran a HPTO across Bloomberg on 3/25, with general brand awareness around their product.

National Association of REALTORS ran a HPTO across WSJ on 3/26, promoting Best Time to Sell.

Charles Schwab ran a HPTO across Fortune on 3/26, promoting thematic investing.

Newsletter Tracker

Here's a link to the full newsletter list

Across the newsletter tracker, this week has a STR of 46%, 25% down from last week 💵

New Branded Content

• The Hill: American Chemistry Council

• WSJ: NTT, AWS, Baker Mackenzie, College Ave

• Axios: SOCi

• WaPo: JobsOhio

• Fortune: Haier Smart Home

• Forbes: SAP

Here's a link to the full branded content list

Industry News + Product Launches

• How Forbes is improving their programmatic ad revenue 

• Shane Smith is “trying to buy” Vice back

• On Politico leading into the upcoming election cycle

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