This week we're diving into financial companies choosing top dollar ad placements.

What's 🔥 Right Now

Financial Messaging ✍️

• Papaya Global is running a week-long takeover across Forbes and RON ads on WSJ, with brand awareness that taps into the Super Bowl.

• Silicon Valley Bank is running ads across Axios this week, promoting their high-growth expertise as they continue to push ad dollars to rebuild the public’s trust.

• J.P. Morgan Chase ran a HPTO across Bloomberg this week, promoting their IHG One Rewards Premier credit card.

• Capital One is running a Travel stream takeover this week on NYTimes, promoting their Venture X travel card.

• CIBC is running ads across Axios this week, with general brand awareness around their success in growth capital.

• Wells Fargo launched a studio piece on Bloomberg as part of their multi-part series, diving into their involvement with BlackRock ETFs.

Newsletter Rundown 🏃‍♀️

• Wells Fargo is sponsoring Axios Sneak Peek this week, with messaging around how they support and give back to communities.

•  Betterment is sponsoring Axios Closer this week, with general brand awareness around investing and saving.

• J.P. Morgan Chase is sponsoring Fortune’s Term Sheet this week, promoting their article about what to consider when it comes to the new interest rate regime.

The thought: financial companies are buying up top dollar ad placements in an effort to get in front of the right audience. From HPTO’s to stream takeovers, and 100% SOV across newsletters, messaging focuses on rewards credit cards to financial planning.   

Ads across the web this week

• Tech: Oracle (WSJ), Deloitte (Quartz), Meta (Axios), Siemens (NYTimes), Elastic (WSJ), Samsung (Bloomberg)

• Automotive/Transport: ITA Airways (NYTimes)

• Business/Finance: workday (Forbes), Papaya Global (Forbes, WSJ), Silicon Valley Bank (Axios), JP Morgan Chase (Bloomberg), Capital One (NYTimes), CIBC (Axios)

• Healthcare: Philip Morris International (NYTimes), Takeda (WSJ)

• Non-Profit: Better IRS (Axios)

• Real-Estate: Sotheby’s (NYTimes)

• E-Commerce/Retail: Van Cleef & Arpels (NYTimes), Pratt Industries, Inc. (WSJ), Remy Martin (WSJ), On (WSJ)

• Entertainment: FX (NYTimes), Hamilton Musical (NYTimes)

Notable Campaigns

Papaya Global is running a week-long HPTO across Forbes and across WSJ on 2/6, running a brand awareness campaign that taps into the upcoming Super Bowl.

Wells Fargo ran a HPTO across Bloomberg on 2/5, driving users to their studio piece on how they create and redeem shares of BlackRock ETFs.

J.P. Morgan Chase ran a HPTO across Bloomberg on 2/6, promoting their rewards program with IHG.

Alibaba ran a HPTO across Axios on 2/7, driving to a branded content piece on how U.S. small business sales increase when using Alibaba.

Remy Martin is running a HPTO across WSJ today, 2/8, promoting their collaboration with Usher leading into the Super Bowl.

Samsung is running a HPTO across Bloomberg today, 2/8, promoting the Galaxy S24 Ultra.

Meta is running a HPTO across Axios today, 2/8, continuing to push their messaging around putting parents in charge of teen app downloads.

Newsletter Tracker

Here's a link to the full newsletter list

Across the newsletter tracker, this week has a STR of 54%, 4% down from last week 💵

New Branded Content

• Vox: Intuit Quickbooks 

• Bloomberg: Wells Fargo

• WSJ: Cyient, DP World

• WaPo: Children's Health

• Fortune: Lennar

• Forbes: SAP

• Axios: Alibaba

Here's a link to the full branded content list

Industry News + Product Launches

• Semafor launched Signals, their AI tool for breaking news

• News companies backtrack on hard subscriptions…

• …while The Dow Jones doubled it’s subscription base

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