Happy SOTU Day. This week we're diving into March events.

To note: Last week’s focus on financial companies upping their ad dollars could’ve been repeated this week, as March is netting out to be a big month within this sector (more HPTO’s + new brand messaging—just look at SVB’s new campaign below 👀).

What's 🔥 Right Now

March Events

• Politico: “2024 Health Care Summit” sponsored by Hackensack Meridian Health, Eisai, Common Health Coalition, Adtalem Global Education, HDA and “Building Towards Financial Literacy for All” sponsored by Capital One

• Semafor: “The State of Happiness in 2024” sponsored by Verizon

• The Hill: “Prescribing PBM Reform” sponsored by TransparencyRX and “State of the Union Watch Party” sponsored by Samsung Electronics America and “ACC Basketball Tournament Watch Party” sponsored by CNCT and “Black Women in Politics” sponsored by Howard University

• Axios: “News Shapers” sponsored by Bank of America and “Axios What’s Next Summit” sponsored by Bank of America, Constellation, Zip, Danone

• Bloomberg: “Power Players Jeddah” now sponsored by New Murabba, SCAI, Vacheron Constantin

• Punchbowl News: “The Summit: The Digital Payments Economy” sponsored by Mastercard

• The Atlantic: “Opening Night with The Atlantic at the New Orleans Book Festival” in partnership with Tulane University

• WaPo: “The Futurist” sponsored by EY

Events on the Horizon

• Semafor: “World Economy Summit” sponsored by BCG, Verizon, Amazon, Bank of America

• Bloomberg: “Sustainable Business Summit” sponsored by Citi, Schneider Electric

• The Atlantic: “Health Summit” sponsored by GE HealthCare, Humana

The thought: events are in full swing this month. Many media companies are continuing to see value in not only more events, but larger summits. This puts publishers on the market to win top dollar clients who are interested in getting 100% SOV in front of a highly engaged audience.   

Ads across the web this week

• Energy: Chevron (Semafor)

• Aerospace/Defense: Boeing (Roll Call)

• Tech: Google (NYTimes), Meta (Politico), CheckPoint (WSJ)

• Business/Finance: Pacific Life (WSJ), UBS (Quartz, The Atlantic), Merrill (Forbes), Charles Schwab (NYTimes), Saint-Gobain (WSJ), E-Trade (NYTimes), Silicon Valley Bank (Fortune), Deloitte (Quartz)

• Healthcare: Evernorth (Axios), TransparencyRx (The Hill)

• Non-Profit: American Medical Association (Politico), Better Medicare Alliance (Axios), Ad Council (The Hill), Sixteen Thirty Fund (WaPo), Center Forward (Puck)

• Politics: Biden for President (Vox)

• Education: Cornell SC Johnson College of Business (NYTimes)

• Travel: Emirates (NYTimes), Travel to Australia (NYTimes)

• E-Commerce/Retail: Zegna (NYTimes), Tumi (WSJ)

Notable Campaigns 

Pacific Life ran a HPTO across WSJ on 3/4, promoting general brand awareness around saving for the future.

UBS ran a HPTO across Quartz from 3/4-3/5, promoting the strength of their advisors.

Bank of America ran a HPTO across Forbes on 3/4, 3/6 & 3/7, continuing to promote their expert advisors and services.

Meta ran a HPTO across Politico on 3/5, promoting the metaverse.

Chevron ran a HPTO across Semafor on 3/5, promoting their record production YoY.

American Medical Association ran a HPTO across Politico on 3/6, calling on Congress to reverse medicare cuts.

Silicon Valley Bank ran a HPTO across Fortune on 3/6, pushing new messaging on how they’re there for you through it all.

Better Medicare Alliance ran a HPTO across Axios on 3/6, drawing awareness towards efforts being done to maintain a strong medicare system.

Boeing is running a HPTO across Roll Call today, 3/7, promoting their KC-46A Aircraft.

One note on Boeing: while their commercial planes are currently and have been under scrutiny in past years, their defense sector always appears to be smooth sailing. If they’ve been quiet in your inboxes and on the ad front, there’s likely an opportunity for buys that specifically promote their state of the art aerospace technology.

Sixteen Thirty Fund is running a HPTO across WaPo today, 3/7, calling on lawmakers to end tax cuts for the wealthy.

Tumi is running a HPTO across WSJ today, 3/7, promoting their aluminum luggage collection.

Biden for President is running a HPTO across Vox today, 3/7, driving positive brand awareness ahead of tonight’s SOTU.

Newsletter Tracker

Here's a link to the full newsletter list

Punchbowl News published a special edition for SOTU, sponsored by American Cancer Society 

Across the newsletter tracker, this week has a STR of 59%, 16% up from last week 💵

New Branded Content

• Axios: NYU Steinhardt

• Fortune: Memorial Sloan Kettering Cancer Center, Haier Smart Home, Okta

• WSJ: Toray, Invest Canada, AWS Pt. 1, AWS Pt. 2

• WaPo: NICE, Schneider Electric, Amgen

Here's a link to the full branded content list

Industry News + Product Launches

• NYTimes continues to expand their gaming vertical as they beta test Strands

• Semafor launched a “Global Election Hub,” supported by Microsoft 

• CNN was the top fastest growing news website in January

• The measurement issue that may come with the cookie deprecation 

• Vox Media also gets into the game of women sports

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