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The Media Tracker: Finance Dishes Dollars

The Media Tracker: Finance Dishes Dollars

Financial companies are still showing up at the start of July to kickstart their RON campaigns

Melanie Singer
July 03, 2024

The Media Tracker

Happy almost 4th of July 🎆

The tracker is coming to you a day early as we all mentally begin to check out… but before you go, finance is yet again dishing out dollars even during a holiday week.

What's 🔥 Right Now

No Slowdown In Finance

Invesco QQQ is running ads across NYTimes this week, promoting their new series on 25 years of innovation within gastronomy.
RBC Capital Markets is running ads across Semafor this week, promoting their podcast, Strategic Alternatives.
Mercury continues running ads across Axios this week, with messaging on how founders have used Mercury to help fundraise for their startup.
Brex is running ads across NYTimes this week, running general brand awareness around the card’s earnings.
Bank of America ran a HPTO across WSJ this week, highlighting their expert advisors at Merrill.
Blackstone is running ads across WSJ this week, with messaging on them being the largest private market solutions for individual investors.

Newsletter Rundown

UBS is sponsoring Quartz Daily Brief this week, promoting their wealth management services.
Bank of America is sponsoring Axios Macro this week, promoting general brand awareness around their deep analysis and insights.
FinanceBuzz sponsored a day of HR Brew, with messaging around a faster way to pay down debt.

The thought: despite it being a holiday week, financial companies are still showing up at the start of July to kickstart their RON campaigns. This sector continues to lean into evergreen, brand general messaging on expert advisors to wealth management services. It’s a safe campaign to run through the slower summer months, while still remaining relevant.

Ads across the web this week

Tech: SAP (Forbes)
Aerospace/Defense: Boeing (Roll Call)
Automotive: Polestar (WSJ)
Business/Finance: Invesco QQQ (NYTimes), RBC Capital Markets (Semafor), Mercury (Axios), Brex (NYTimes), Bank of America (WSJ), Blackstone (WSJ)
E-Commerce/Retail: Van Cleef & Arpels (WSJ, NYTimes), Louis Vuitton (Air Mail), Laurent-Perrier (WSJ), Glashuette (NYTimes), Panerai (Puck)