This week we're diving into healthcare companies pushing brand awareness.

What's 🔥 Right Now

Healthcare Heat Up

• Cigna is running a healthcare stream takeover across NYTimes this week, running a new campaign around health equity.

• Evernorth Health Services is running ads across Axios this week, diving into the solutions they’re taking to move the healthcare industry forward.

• Solventum ran a HPTO across WaPo this week, running general brand awareness as a new healthcare company.

Newsletter Rundown

• PhRMA is sponsoring WaPo’s Health Brief (previously The Health 202), and Politico Pulse this week, calling to fix 340B.

• Solventum is sponsoring WaPo’s Early Brief (previously The Early 202) this week, running brand awareness as a new healthcare company. Notably, this sponsorship was part of a new ad bundle as WaPo rolled out their AI-Generated audio feature this week, which can include advertisements as part of the read out.

• The Healthcare Distribution Alliance is sponsoring Axios PM this week, drawing awareness towards how the industry gets medicines to patients from a resilient supply chain.

The thought: since COVID-19, healthcare companies have slowed their ad dollars across media sites, likely related to brand safety. Yet, this week’s stream takeover to homepage takeovers are showing the resilience in companies like Cigna and the new kid on the block, Solventum. While the news cycle will always be rocky, newsletter sponsorships and takeovers do continue to be the strongest way to get in front of engaged and qualified readers that align with these healthcare companies’ desired audiences.   

Ads across the web this week

• Tech: Google (NYTimes, WSJ), Oracle (WSJ), Data Iku (Forbes), ZS (Bloomberg)

• Aerospace/Defense: Lockheed Martin (Politico)

• Business/Finance: Accenture (WSJ, Fortune), Mercury (Axios), West Monroe (Axios), Global X (WSJ), Blackstone (WSJ), Federated Hermes (WSJ), Bridge Bank (Axios), U.S. Bank (Puck), Nuveen (Fortune), Bank of America (The Atlantic)

• Healthcare: Cigna (NYTimes), Evernorth Health Services (Axios), Solventum (WaPo)

• Real-estate: Rafael Viñoly (WSJ)

• Non-Profit: NHTSA (Bloomberg), Stand With Crypto (Politico), AARP (Axios)

• E-Commerce/Retail: Allbirds (NYTimes), Hermes (Air Mail), Chanel (NYTimes), Baxon Bax (NYTimes)

• Entertainment: Paramount+ (Vox)

Notable Campaigns 

Google ran a HPTO across NYTimes on 5/20 and WSJ today, 5/23, promoting the new cloud, with AI capabilities to deploy and analyze faster.

Data Iku is running a week-long HPTO across Forbes, promoting general brand awareness about being the leading platform for “Everyday AI.”

Stand With Crypto is running a multi-day HPTO across Politico from 5/21-5/23, calling on Congress to vote yes on FIT21.

Paramount+ ran a HPTO across Vox on 5/21, promoting the new docuseries, Lolla.

Hermes is running a week-long HPTO across Air Mail, promoting the H08 watch.

Solventum ran a HPTO across WaPo on 5/22, running general brand awareness around them being a new healthcare company.

Accenture ran a HPTO across WSJ on 5/22 and Fortune today, 5/23, driving to case studies on how Accenture has helped clients break industry norms with emerging technology.

Newsletter Tracker

Here's a link to the full newsletter list

Across the newsletter tracker, this week has a STR of 52%, 8% down from last week 💵

New Branded Content

• WSJ: Tech Mahindra, Infosys, Amazon Ads 

• WaPo: Mozilla, CME Group

• Fortune: Okta

• Forbes: Deloitte, SAP

Here's a link to the full branded content list

Product Launches + Industry News

• Vox launched a new homepage and is rolling out a membership program

• WaPo added AI-generated audio to three of their newsletters, previously under their 202 newsletters (sponsors include PhRMA and Solventum)

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