🌷 April showers bring May flowers and an influx of studio pieces. Let’s dive in.

What's 🔥 Right Now

Studio Spring

• Deloitte published sponsored content across Forbes, diving into M&A for the global chemistry industry.

• Lilly launched a studio piece with The Atlantic, touching on MBC and the advance treatment options.

• Tork launched a two part series with WSJ diving into public restrooms and the many challenges and the need for change within them.

• Telstra launched a studio piece with WSJ, diving into the competitive opportunity that Gen AI technology brings to the table.

• TIAA launched a studio piece with WaPo, sharing an interview with their Chief Institutional Client Officer on what they’re doing about the U.S. retirement crisis.

• Vanguard launched a studio piece with WaPo, diving into the value of financial advice.

• Okta launched a studio piece with Fortune, drawing awareness towards Okta for Good (O4G), which ensures the most vulnerable communities are equipped with reliable technology.

• Mars launched a studio piece with Axios, focusing on how pets can enable connections. They’ve included a Knotch survey at the end of the piece.

The thought: studio pieces continue to be a strong outlet for companies to share long-form stories, case studies, or hone in on lesser-known initiatives. While this addition to a media plan does come at a higher price point, larger corporations are able to dive deeper into messaging that native to newsletter advertising doesn’t allow for.   

New Branded Content

• Forbes: Deloitte

• The Atlantic: Lilly, Esquire Bank

• WSJ: Tork, Citizens, Telstra, Abu Dhabi Department of Culture and Tourism 

• WaPo: TIAA, Vanguard, MedStar Health

• Fortune: Okta, Microsoft, Centene Corporation, EdwardJones

• Axios: Mars

Here's a link to the full branded content list

Ads across the web this week

• Energy: BASF (WaPo)

• Tech: Dell Technologies (WSJ), ZS (WSJ), Oracle (WSJ), Siemens (WaPo), Google (WSJ)

• Transportation/Defense: Boeing (Roll Call), American Airlines (NYTimes)

• Business/Finance: Accenture (WSJ, NYTimes, Fortune), Bank of America (Forbes), Mercury (Axios), Enterprise Mobility (Fortune), US Bank (Puck), Equitable (WSJ)

• Healthcare: Cigna (NYTimes, The Atlantic, WSJ)

• Real-estate: Sothebys Realty (NYTimes)

• Non-Profit: Partnership to Advance Cardiovascular Health (Roll Call), NHTSA (Bloomberg)

• Education: MIT Management Sloan School (NYTimes)

• E-Commerce/Retail: Allbirds (NYTimes), Breitling (NYTimes), Pratt Industries, Inc. (WSJ), Lafayette 148 (WSJ), Van Cleef & Arpels (Air Mail)

• Entertainment: Patriots Broadway (NYTimes), EffecTV (Axios)

Notable Campaigns 

Pratt Industries, Inc. ran a HPTO across WSJ on 5/13, promoting their 100% recycled products.

Bank of America is running a week-long HPTO across Forbes, promoting their expert advisors and how they can help personalize financial planning.

Van Cleef & Arpels is running a week-long HPTO across Air Mail, promoting their partnership with Fifth Avenue Association.

Partnership to Advance Cardiovascular Health is running a HPTO across Roll Call from 5/14-5/16, promoting their upcoming policy summit.

Dell Technologies ran a HPTO across WSJ on 5/14, promoting their built in AI ready products.

Enterprise Mobility ran a HPTO across Fortune on 5/14, running general brand awareness around their services.

US Bank is running a week-long HPTO across Puck, promoting their program that helps underserved small businesses grow.

Accenture ran a HPTO across Fortune on 5/15, running general brand awareness and driving to case studies.

NHTSA ran a HPTO across Bloomberg on 5/15, drawing awareness to finding the right car seat.

Newsletter Tracker

Here's a link to the full newsletter list

Across the newsletter tracker, this week has a STR of 53%, 12% down from last week 💵

Product Launches + Industry News

• Dotdash Meredith is joining the ranks in striking a deal with Gen AI…

• …and Dotdash Meredith’s digital revenue grew 13% in Q1 2024, thanks to their ad tech solution, D/Cipher

• Jimmy Finkelstein is already planning his next project

• Politico rolls out a paywall to enhance audience testing and experimentation

• Washington Reporter is set to launch as a conservative-leaning Punchbowl News

• The Information launched a Sports Rights Database to showcase the deals taking place across professional and college sports.

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