This week we’re diving into June events on the horizon.

Programming note: I’m on vacation for the next week and a half so the next newsletter send will be on 6/20. See you then 😎

What's 🔥 Right Now

June Events

• The Hill: “Keeping Pharmacy Shelves Filled” sponsored by HDA

• Axios: “Energy for Today & Tomorrow: Crafting Sustainable Policy” sponsored by Shell

• Bloomberg: “Bloomberg Wealth” sponsored by HSBC, “The Future Investor: Garnering the Power of AI” sponsored by Invesco QQQ

• Punchbowl News: “Pop-Up Conversation with Sen. John Hickenlooper” sponsored by Booking Holdings

• The Atlantic: “People V. Cancer” sponsored by PhRMA

• WaPo: “Securing Cyberspace” sponsored by Crowdstrike, “The Futurist Summit” sponsored by IBM and Nasdaq

• Politico: “2024 Energy Summit” sponsored by Southern Company, SEIA, and Entergy, “Transforming Health Care: New Paths for Medical Technology and Diagnostics” sponsored by Lantheus, “Funding the Future: California’s Transportation Transformation” sponsored by California Alliance For Jobs

Events on the Horizon

• The Hill: “Medicare & Drug Pricing: Time to Think Differently” sponsored by Alliance for Aging Research

• Bloomberg: “Bloomberg Green Festival” sponsored by Amazon

The thought: with MDW behind us and the summer slump on the horizon, we are fortunately still seeing the events industry full speed ahead in sponsorships. Most notably, the ability to have virtual events has become crucial for more revenue opportunities. This allows for wider engagement for the publication but also top dollar clients to get in front of high value audiences.

To consider: Certain clients like IBM or Shell rarely turn to newsletter and on-site sponsorships, but sponsoring events is within their reach. Publishers can look at events as a foot in the door for those hard to get clients knowing they’ll receive 100% SOV while also remaining safe among a rocky news cycle.   

Ads across the web this week

• Energy: conEdison (Fortune)

• Tech: Google (WaPo, NYTimes, WSJ), Oracle (WSJ), Velera (WSJ), Chrome (Bloomberg)

• Automotive: Toyota (Vox)

• Aerospace/Defense: Boeing (Roll Call)

• Business/Finance: Accenture (NYTimes), Poppy Bank (WSJ), Mercury (Axios, The Atlantic), Janus Henderson (Forbes), Zurich (Fortune), Capital One (Forbes), Global X (Puck)

• Non-Profit: JobsOhio (Forbes), NHTSA (Bloomberg)

• Travel: Visit Seattle (The Atlantic) 

• Healthcare: Merz Aesthetics (New Yorker)

• E-Commerce/Retail: Lagos (NYTimes), Bulgari (NYTimes), Cartier (WSJ), Apple (WSJ), Dior (WSJ, Air Mail), Tumi (NYTimes)

• Entertainment: Amazon (Vox), MoMA (NYTimes)

Notable Campaigns 

Google ran a HPTO across WaPo on 5/28, NYTimes on 5/29, and WSJ today, 5/30, promoting the new cloud, built on generative AI.

Dior is running a HTPO across Air Mail from 5/29-/530, promoting their Fall 2024 collection.

Visit Seattle is running a HPTO across The Atlantic today, 5/30, promoting a multi-part video series touching on the history of the city and beyond.

Newsletter Tracker

Here's a link to the full newsletter list

Across the newsletter tracker, this week has a STR of 49%, 16% down from last week 💰

New Branded Content

• NYTimes: Nutrafol

• WSJ: Amazon Business

• WaPo: 3M, Johnson & Johnson, YouTube

• Vox: Lysol 

• Forbes: Dell Technologies, Deloitte

Here's a link to the full branded content list

Product Launches + Industry News

• The case for publishers to slow down in partnering with Big Tech, and in this case AI.

• AP News gets into local news ahead of the 2024 elections.

• Semafor is launching a podcast called Mixed Signals, where their launch partner is Google.

• The 19th received a multi-million dollar grant from Melinda Gates.

• Punchbowl News is launching a weekend digest called The Readback, launching June 1.

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