Generalized brand awareness is the name of the game this month with many financial companies tapping into their internal marketing efforts, promoting podcasts, newsletters, to overall services.
We tend to see less ad campaigns coming from consulting firms, as they prefer sponsoring events, but we're beginning to see the tide turn.
August has really taken a step back when it comes to events, but it makes sense given the slew of September live events coming up, most notably, Climate Week.
This week the tech sector pushed less messaging about AI, which as we know, has dominated the space for months, and instead focused more on how products can advance businesses.
Can media companies that tap into the next hot category (wellness, gaming, AI) evolve with culture?
New financial based companies entered the ad space, from Paypal to Corient making a notable splash.
We’ve officially hit the dog days of summer for events, as many teams are likely taking a breather this month before the prep begins for the larger summits coming in September and October.
Happy almost 4th of July! Coming to you a day earlier than usual with an abbreviated tracker, and a few notable HPTO’s and studio launches.
With BBB on the minds of many corporations, publishers are accepting ad dollars with open arms, in what is potentially the final (?) week before the BBB is passed or not.
Tech companies are flexing their AI messaging within studio pieces and how their new innovative technology can improve productivity.
We’re in the final stretch of events before the summer lull, with few media companies heading to Cannes next week. Those who are attending, are leaning into multiple sponsors for a larger splash, similar to the Davos playbook from January.
While the U.S. economy may still feel uncertain, financial companies are reaching out with a helping hand, offering their expert services.
