The Media Tracker
The Media Tracker for all your ad buying and competitor needs
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While the U.S. economy may still feel uncertain, financial companies are reaching out with a helping hand, offering their expert services.
This week we have an abbreviated tracker, with a few notable HPTO’s and studio launches.
With budget cuts looming, a number of pharmaceutical, associations, and lobbying groups have taken to on-site and newsletter sponsorships to get their final messaging push out to Washington decision makers.
With this week being the week that Congress is working to finalize and pass Trump’s agenda bill, health care companies have taken to newsletters as a final push to ensure their funds don’t get cut.
May is proving to be a big month in the events space, netting out with the month of March for the most events planned.
With 100 days into the new administration, health care companies are not slowing down in their efforts to call on Congress to revise IRA or protect Medicaid
Auto remains a smaller sector for publishing ad spend, but they do represent the aspirational and luxury goods side, similar to a number of the e-commerce brands that launch seasonal campaigns.
This week felt lighter for RON and newsletter sponsorships but, the event industry is looking promising, with Q2 bringing on more summits with more sponsors.
As we near the new administration’s first 100 days, non-profit and associations are pushing out their messaging to get in front of Washington decision makers.
With the kickoff of Q2, the tech sector is shaping up to bring in more ad dollars this year. Most notably, big tech has returned with more HPTO's, RON, and newsletter sponsorships.
This week we have an abbreviated tracker due to being under the weather.
Business and financial companies are signalling an earlier start to brand awareness campaigns ahead of key time periods, compared to past years.
