The Media Tracker
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The Media Tracker kept tabs on 86 newsletters this year. This number of course fluctuated as media companies sunset some newsletters while others merged into new morning editions.
AI messaging took over the ad space this year, which doesn’t feel too surprising given the landscape of AI catapulting into everyone’s lives this year.
Happy almost Thanksgiving! This week we have an abbreviated tracker, with a few notable HPTOs and studio launches.
This week brought a slew of HPTO’s as brands push their end of year messaging before the ad world begins to retreat come December.
November officially marks Black Friday/Cyber Monday (BFCM) efforts within the retail space.
November is looking like the final push for larger scale events this year as publications like The Information have already hit pause.
Despite the government shutdown persisting throughout this month, associations are maintaining urgent appeals to policymakers.
This week brought a slew of strategic investment announcements from Goldman Sachs, JPMorgan and Wells Fargo.
This year marks a notable shift in the events space, with October becoming what we’d consider a hot month.
Health care continues to lean more heavily on newsletter sponsorships over RON, offering a direct line to their desired audience of policymakers, paired with 100% SOV
Each year, Climate Week brings forth companies that spend less within the media ad space and net new ad campaigns that touch on the week’s big discussions, like Deloitte.
As New York’s fashion week recently wrapped and Milan and Paris are on deck, an influx of campaigns, specifically HPTO’s are popping up.
