The Media Tracker
The Media Tracker for all your ad buying and competitor needs
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This week felt lighter for RON and newsletter sponsorships but, the event industry is looking promising, with Q2 bringing on more summits with more sponsors.
As we near the new administration’s first 100 days, non-profit and associations are pushing out their messaging to get in front of Washington decision makers.
With the kickoff of Q2, the tech sector is shaping up to bring in more ad dollars this year. Most notably, big tech has returned with more HPTO's, RON, and newsletter sponsorships.
This week we have an abbreviated tracker due to being under the weather.
Business and financial companies are signalling an earlier start to brand awareness campaigns ahead of key time periods, compared to past years.
Events are in full swing this month as many media companies continue to see value in this medium.
This week brought more diverse messaging within the tech sector than we’ve seen in a long time—from AI, SaaS, to improving brand score.
With some industries feeling less financially certain or putting ad dollars elsewhere, the healthcare sector is flexing their strategic eye towards newsletters.
This week we have an abbreviated tracker due to the short week—with features from new healthcare campaigns to defense continuing to dabble in ad spend.
The new administration’s first 100 days is officially underway, with February through March events leaning heavily into policy.
After finance took a beat in January, February is shaping up for their return—leaning into financial solution messaging.
This week dives into the tech sector as AI messaging takes ad dollars by storm
