The Media Tracker

The Media Tracker
Archive
Page -23

The Media Tracker: Mizuho's new ad run & the return of defense ad spend

In this week's abbreviated August tracker, there are a few notable newsletter sponsors, one within the wellness space, a few new financial companies dabbling in ad spend, and signs that aerospace/defense could be back in the ad market.

Melanie Singer

Aug 13, 2026

The Media Tracker: MS Now & Meta's HPTO push

In this issue: MS Now and Meta push HPTO’s across multiple media sites, a new tequila brand enters the ad space, newsletter sponsors slow this week, but notable call-outs include Starbucks, 3M, and of course, Meta.

Melanie Singer

Aug 06, 2026

The Media Tracker: Meta's Awareness Play & Necessaire Newness

In this issue: Meta is ramping back up with their Instagram Teen Account awareness campaign, two healthcare companies are chugging along in their Q3 ad campaign, and a new retail brand has entered the ad space.

Melanie Singer

Jul 30, 2026

The Media Tracker: is wellness hot right now?

This week we’re diving into wellness potentially having a comeback as a category, despite the uncertainty of whether there’s a market for it.

Melanie Singer

Jul 23, 2026

The Media Tracker: the HPTO heat up

This week was slower on the RON ad front but brought a surprising amount of homepage takeovers.

Melanie Singer

Jul 16, 2026

The Media Tracker: July Events

Summer historically is a slower month for both ad spend and events, which is only continuing this year. But what we are seeing that differs from last year are a few more summits in the month of July, with a new one coming from Bloomberg.

Melanie Singer

Jul 01, 2026

The Media Tracker: America250 is bringing advertisers out to play

Coming to you a day early ahead of the holiday weekend with an abbreviated tracker. While July generally brings slower HPTO’s and RON campaigns, this week brought a slew of new HPTO’s, with one sponsor running America250 messaging.

Melanie Singer

Jun 25, 2026