The Media Tracker

The Media Tracker
Archive
Page -35

The Media Tracker: Anthropic's Approval Strategy

For over two years, AI has trickled, then flooded into media ad buys. It’s taken over copy for SaaS companies, and financial institutions followed. Somewhere along the way, every other HPTO became a variation of “our AI agent will 5X your team’s revenue.”

Melanie Singer

Apr 09, 2026

The Media Tracker: April Events

This week we’re diving into April events, with a slew of upcoming Axios Local events, and Semafor ringing in what could be the most sponsored summit yet.

Melanie Singer

Apr 02, 2026

The Media Tracker: The Luxury Surge

While other sectors reconvene for Q2, luxury is full speed ahead into April campaign launches ...

Melanie Singer

Mar 26, 2026

The Media Tracker: Abbreviating March’s End

This week we have an abbreviated tracker, with financial and tech companies dominating ad spend + a few notable HPTOs and studio launches

Melanie Singer

Mar 19, 2026

The Media Tracker: Healthcare Returns

Healthcare ad spend tends to ebb and flow, but with Medicare funding and policy top of mind on the Hill, pharma and associations are spending in force to target policymakers shaping the conversation.

Melanie Singer

Mar 12, 2026

The Media Tracker: Tech's Playbook

Tech companies dominated the ad space this week across RON and newsletters. Notably, Meta spread a wider footprint, running two different campaigns across Politico, Punchbowl, and Puck.

Melanie Singer

Mar 05, 2026

The Media Tracker: March Events

March is trending towards smaller-scale events, from Politico to Axios honing in on sub-topics like infrastructure and autonomous vehicles, attracting niche but highly engaged sponsored.

Melanie Singer

Feb 26, 2026

The Media Tracker: February Studio Launches

Branded content has a similar touch point to events. It gives clients a brand safe media buy, 100% SOV, and opportunity to share their story and messaging.

Melanie Singer

Feb 19, 2026

5 Financial Brands, One Clear Strategy

We’re continuing to see steady financial ad spend this year with majority of companies leaning into contextual targeting for RON ad campaigns.

Melanie Singer

Feb 12, 2026

The Ad Trend Every Tech Company Is Copying

Tech companies dominated the ad space this week, leaning into HPTOs and newsletter sponsorships.

Melanie Singer

Feb 05, 2026

The Media Tracker: February Events

Q1 is trending towards smaller scale events, channeling the pre-summit takeover days. From January to the currently booked March events, we won’t see larger scale orchestrations until Q2.

Melanie Singer

Jan 29, 2026