This week we're diving into non-profits returning to the ad game.

++ we’d say the market is hot right now, not just within events, but across the board from newsletter sponsorships to RON/HPTO ad buys. With that, happy selling!

What's 🔥 Right Now

Non-profits are back in session 🤓 

• PBM Accountability Project continues to run HPTO’s and RON ads across Roll Call, calling on Congress to hold PBMs accountable, with new messaging in September.

• NHTSA is running ads across Bloomberg this week, drawing safety awareness towards car seats.

• American Hospital Association is running a Health Care stream takeover across Politico this week, updating the public on their advocacy efforts around patient access to care and services.

• Source America is running ads across Roll Call, drawing attention to their grassroots advocacy conference.

• Cannabis Consumer Watch is running ads across Roll Call, driving users to a quiz, educating the audience on cannabis and actions that have been passed or not within the US.

• PFCD ALZ is running ads across Roll Call this week, calling for reconsideration of Medicare’s National Coverage Determination, which has a ripple effect beyond Alzheimer’s.

• Consumer Credit Card Protection Coalition is running ads across Politico this week, calling for action to stop big box retailers from gaining access to the public’s credit card rewards and data security.

• Electronic Payments Coalition ran a HPTO across Axios this week, similarly calling on Congress to stop big box retailers from gaining access credit card rewards.  

Newsletter rundown

• American Hospital Association is sponsoring WashPo Health 202, calling on Congress to reject proposals to reduce patient access and services.

• Children’s Hospital Association is sponsoring Politico Influence, focusing on the invaluable care of children’s hospitals.

• Climate Action Campaign is sponsoring WashPo Climate 202, celebrating Biden’s climate and clean energy plan.

• AAR is sponsoring Politico’s Weekly Transportation, drawing awareness towards freight rail safety.

• National Pork Producer Council is sponsoring Politico’s Weekly Agriculture, calling to pass a farm bill that would protect livestock farmers.

The thought: with Congress back in session, non-profits are pushing bills and/or initiatives out in an effort to get in front of policy and decision makers.   

Ads across the web this week

• Tech: Amazon (NYTimes), IBM (Quartz), Intel (Forbes), Global X (Puck), Mercury (Axios), T-Mobile (Puck), Infosys (WSJ), Salesforce (Fortune), Raytheon (Axios), Chrome Enterprise (NYTimes, WSJ)

• Business/Finance: Bank of America (NYTimes, WashPo), LSEG (Fortune), Goldman Sachs (Axios), Accenture (NYTimes), ManhattanLife (WSJ), Oppenheimer & Co. Inc. (WSJ), Aon (Fortune) 

• Healthcare: National Jewish Health (NYTimes), NY State of Health (WashPo), Evernorth Health Services (NYTimes)

• Non-Profit: PBM Accountability Project (Roll Call), NHTSA (Bloomberg), American Hospital Association (Politico), Source America (Roll Call), Cannabis Consumer Watch (Roll Call), Consumer Credit Card Protection Coalition (Politico), PFCD ALZ (Roll Call), Electronic Payments Coalition (Axios)  

• Travel: Grand Rapid Hotels (Vox)

• E-Commerce/Retail: Pratt Industries Inc. (WSJ), Van Cleef & Arpels (WSJ), Wolf (New Yorker), Kate Spade (NYTimes), Brioni (NYTimes), Blancpain (NYTimes), RocheBobois (NYTimes), Bacardi (Vox), Tumi (NYTimes) 

• Entertainment: Moulin Rouge Musical (NYTimes), The Metropolitan Opera (NYTimes)

Notable Campaigns

PBM Accountability Project is running a week long HPTO across Roll Call, promoting new messaging around bipartisan support to require PBMs to lower drug costs.

Bank of America ran a HPTO across NYTimes and WashPo on 9/11, promoting their educational articles and videos to help customers achieve their financial goals.

Pratt Industries Inc. ran a HPTO across WSJ on 9/11, promoting general brand messaging around their custom packaging.

IBM ran a HPTO across Quartz on 9/11, promoting their watsonx AI platform.

Intel is running a week-long HPTO across Forbes, promoting their Quantum SDK tool.

Goldman Sachs ran a HPTO across Axios on 9/11, continuing to promote an array of messaging from small business impact to their Global Insights podcast.

Accenture ran a HPTO across NYTimes on 9/12, promoting their services through case studies, research and more.

Salesforce ran a HPTO across Fortune on 9/12 & 9/13, promoting their live stream of Dreamforce.

Chrome Enterprise ran a HPTO across NYTimes on 9/13 and WSJ on 9/14, promoting their product as a service.

Oppenheimer & Co. Inc. ran a HPTO across WSJ on 9/13, drawing brand awareness to their approach for wealth management and investment banking.

Electronic Payments Coalition is running a HPTO across Axios from 9/13-9/14, calling on Congress to not allow big box retailers to interfere with credit card rewards.

Evernorth Health Services is running a HPTO across NYTimes today, 9/14, driving general brand awareness around their capabilities.

AT&T Business is running a HPTO across WashPo today, 9/14, driving readers to their studio piece on tackling the supply chain crisis.

Newsletter Tracker

Here's a link to the full newsletter list

Across the newsletter tracker, this week has a STR of 55%, 17% up from last week 💸 

New Branded Content

• Axios: Lockheed Martin, Ericsson

• WSJ: IBM, WNS Triange, The Government of Japan, AWS, Intuitive, Cathay Cargo, AT&T Business

• WashPo: The Vitamin Shoppe 

• Fortune: Amazon

Here's a link to the full branded content list

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