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The Media Tracker: a new month brings new events

The Media Tracker: a new month brings new events

September events are filled with evergreen productions to large Summits

Melanie Singer
September 07, 2023

The Media Tracker

This week we're diving into September events, so mark your calendars 🗓️✍️

What's 🔥 Right Now

September Events

Semafor: “Principals Live with Governor Wes Moore” no sponsor has been listed at the moment
WashPo: “Maternal Health” sponsored by Philips, “Future of Work” sponsored by Cigna, “This is Climate” sponsored by Ecolab Water for Climate
The Atlantic: “The Atlantic Live” sponsored by Bayer, Pfizer, Southern Company, Allstate, AHIP, Barbour, BCG, City of Hope, Lilly, Genentech, Goldman Sachs, MacAruthur Foundation, Visit Seattle
Axios: “Future of Work” sponsored by Business Roundtable, “Building Connections Across the Divide” sponsored by AT&T, “Visi Narios” sponsored by Bank of America, “Sustainability & Food Insecurity” sponsored by Mosaic
Punchbowl: “Small Business, America’s Future” sponsored by Goldman Sachs, “Pop-Up Conversation with Rep. August Pfluger” sponsored by CTIA, “Capital and American Business” sponsored by Apollo, “Pop-Up Conversation with Sen. Raphael Warnock” sponsored by Bayer
Politico: “Business or Pleasure” sponsored by Booking Holdings, “Building the New American Economy” sponsored by The Coca-Cola Company, “Transforming Healthcare” sponsored by Arnold Ventures, “Confronting America’s Opioid Crisis” sponsored by Emergent 25, “AI & Tech Summit” sponsored by Intuit, Qualcomm, Salesforce, GM, IBM, “Mission Update” sponsored by Seagen
Bloomberg: “Intelligent Automation” sponsored by IBM, “Sustainable Business Summit” sponsored by Principal
Forbes: “Power Women’s Summit” sponsored by UKG, TakeMeFishing.org, Carrot, “Sustainability Leaders Summit” sponsored by L’Oréal, PwC, Crowe, NextEra Energy, AstraZeneca

The thought: summer’s behind us and September marks a fresh start and a lot of fresh new events on the calendar. With Congress back in session, media companies are not only able to slot in key panelists but have top dollar sponsorships from clients who are looking for 100% SOV to co-sponsoring large summits.

One note: we haven’t seen this many sponsored events take place over the course of 1-month since the launch of The Media tracker. This is a signal that the events market is quite strong right now.

Ads across the web this week

Energy: BASF (WashPo), Nucor (WSJ)
Aerospace & Defense: Lockheed Martin (Politico)
Automotive: Maserati (NYTimes)
Tech: Intel Pt. 1 (Forbes), Intel Pt. 2 (Forbes) AT&T (Axios), T-Mobile (Puck), VMware (Forbes) IBM (Quartz), Chrome Enterprise (WSJ)
Business/Finance: Xerox (WashPo), Atlantic Council (WSJ), HSBC (Bloomberg), MFS (WSJ), Santander Bank (Forbes), McDermott Will & Emery (Axios), Goldman Sachs (Axios), Northern Trust (Axios), Vistage (Bloomberg)
Healthcare: PhRMA (NYTimes), Mass General Brigham (NYTimes)
Real-estate: Sotheby’s Realty (NYTimes)
Non-Profit: PBM Accountability Project (Roll Call), Cannabis Consumer Watch (Roll Call), Coalition for Sustainable Aquaculture (Axios)
E-Commerce/Retail: Chanel (NYTimes), Beacon Grand (NYTimes), Breitling (WashPo), Rolex (WashPo), Van Cleef Arpels (WSJ)
Entertainment: Moulin Rouge Musical (NYTimes), Clinique (Vox), WSC Sports (Axios)

Notable Campaigns

PBM Accountability Project ad on Roll Call

PBM Accountability Project ran HPTO across Roll Call on 9/4 & 9/7, calling for a bipartisan response from Congress to hold PBMs accountable.

Xerox ad on WashPo

Xerox ran a HPTO across WashPo on 9/4, promoting their small and medium business solutions and services.

HSBC ad on Bloomberg

HSBC ran a HPTO across Bloomberg on 9/4, promoting their focus on growing the innovation economy.

Intel ad on Forbes

Intel ran a HPTO across Forbes on 9/4, promoting their Quantum SDK and on 9/6, promoting SGX technology.

T-Mobile ad on Puck

T-Mobile continues to run a HPTO across Puck this week, promoting their business sector.

Chanel ad on NYTimes

Chanel ran a HPTO across NYTimes on 9/5, promoting N5 and the Marilyn Monroe story.

Chrome Enterprise ad on WSJ

Chrome Enterprise is running a HPTO across WSJ today, 9/7, promoting their product as a service.

Goldman Sachs ad on Axios

Goldman Sachs is running a HPTO across Axios today, 9/7, with a variety of ads touching on their Markets podcast, small business efforts, and their take on the latest AI technology trends.