This week we're diving into events and what’s ahead for the summer months.

What's 🔥 Right Now

Event rundown

• Axios: “News Shapers” sponsored by BofA, “Overcoming Health Care Hurdles” sponsored by Walmart, “The Path Towards American-Made Autonomous Vehicles” sponsored by cruise

• WSJ: “The Definitive Forum for Cybersecurity’s Decision Makers” sponsored by Google

• WashPo: “Joe Picket“ sponsored by Paramount+, “This is Climate: Seoul” sponsored by 3M

• The Atlantic: “Progress Summit” sponsored by abbvie and PwC

• Punchbowl News: “Pop-Up Conversation with Sen. Susan Collins” sponsored by Raytheon and Pratt & Whitney, “Pop-Up Conversation with Rep. Steny Hoyer” sponsored by Comcast, “Pop-Up Conversation with Rep. John Joyce” sponsored by AstraZeneca

• Semafor: “What’s The Deal On Permitting Reform?” sponsored by American Clean Power, “China & Global Business” sponsored by CCG

• Forbes: “Future of Work Summit” sponsored by Carrot and Guild, “Iconoclast Summit” sponsored by Cerberus, Mizuho, and iConnections, “World’s Most Influential CMOs” sponsored by Salesforce

• Politico: “Health Care Summit” sponsored by Horizon, American Investment Council, Blue Cross Blue Shield California, Hackensack Meridian Health, “Global Tech Day” sponsored by Vodafone and London Tech Week

Looking ahead

• Axios: “Advancing House Affordability in Dallas” sponsored by Alliance, Axios Cannes Lion Event sponsored by Dotdash Meredith, IAS, Sparks, Zefr

• WSJ “Cannes Lions International Festival of Creativity 2023” sponsored by Deloitte, Hyundai, IAS,

The thought: while summer historically slows in ad spend, the events space remains strong, kicking June off with Axios ‘News Shapers’ to Punchbowl’s ‘Pop-Up Conversations’ series, and wrapping things up with Cannes Lion Festival.   

Ads across the web this week

• Energy: Nucor (Roll Call, WSJ), API (The Messenger), conEdison (Politico)

• Tech: Red Hat (WashPo), Android (Bloomberg), Xeorox (NYTimes), Service Now (Forbes, Bloomberg), Google (Bloomberg), Salesforce (Fortune)

• Business/Finance: Acretrader (Axios), ADP (Quartz), T. Rowe Price (NYTimes), Plaid (Puck)

• Healthcare: Bayer (WSJ), Express Scripts by Evernorth (Axios, The Hill), NewYork-Presbyterian (Vox)

• Logistics: UPS (Axios)

• Automotive: Lexus (NYTimes)

• Non-Profit: Michael J. Fox Foundation (NYTimes), Skoll (Axios)

• E-Commerce/Retail: Pratt Industries, Inc. (WSJ), Van Cleef & Arpels (New Yorker), Breitling (Politico), Prada (NYTimes), Bushmills (NYTimes), Burberry (Vox), Tumi (NYTimes)

• Entertainment: NBA (Roll Call), Leopoldstadt Play (NYTimes), Max (NYTimes)

Notable Campaigns

ServiceNow ad ran a HPTO across Forbes on 5/29-6/1 and across Bloomberg today, 6/1, promoting their intelligent platform for digital businesses.

Red Hat is running a tech stream takeover on WashPo this week, with their yearly ad campaign to promote their cloud services.

Express Scripts by Evernorth ran a HPTO across Axios on 5/30 and a Health Care stream takeover on The Hill this week, promoting their new initiative to expand rural health care access.

T-Mobile is running a 3 question survey across Politico to gain audience learnings on readers opinion of the brand.

Bushmills ran a HPTO across NYTimes on 5/31, promoting their whiskey.

Newsletter Tracker

The Messenger Morning launched today, 6/1, sponsored by Capital Access Alliance

Here's a link to the full newsletter list

Across the newsletter tracker, this week has a STR of 41%, down 16% from last week 💵

New Branded Content

• Axios: PhRMA

• WSJ: Boston Scientific, Samsung, Invest Qatar

• NYTimes: Victorinox

• WashPo: Talbot County, MD

• Fortune: Ally Financial Inc. 

• Forbes: Dell Technologies 

• Semafor: Verizon

Here's a link to the full branded content list

Product Launches + Industry News

• After SVB, publishers see an uptick in ad spend and new messaging from regional banks. This increase became noticeable for The Media Tracker starting with our 3/16 issue.

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