This week we're diving into financial companies putting ad dollars towards newsletter sponsorships, stream and homepage takeovers 📈

What's 🔥 Right Now

The rise in finance ad spend 

On-site content: 

• Pacific Life ran a HPTO across The WSJ this week, focusing on family financial planning.

• MFS is running ads across The WSJ, focusing on their fixed income approach.

• Citi has been running ads across Vox, with periodic HPTOs last week and this week, focusing on their Citigold wealth management sector.

• Merrill Lynch, under Bank of America is running a HPTO across Forbes this week, focusing on finding an advisor.

• Barclays is running ads across Axios, driving to a post on the M&A market.

• CIBC is running ads across Axios, driving to a video series on how founders can navigate the growth of their company.

Newsletter rundown: 

• Goldman Sachs 10,000 Small Businesses sponsored Punchbowl News A.M. focusing on closing small business financial gaps.

• Fidelity sponsored Quartz Daily Brief focusing on streamlining investing.

• BridgeBank, under Western Alliance Bank, is sponsoring Axios Pro Rata, focusing on providing financial solutions for tech companies.

The thought: financial companies are leveraging newsletter, stream and homepage takeovers to likely reach C-Suite readers, pushing various messaging around investing, wealth management, and more. Ad dollars from this sector remain strong, but we'll be on the look out for any changes in spend or messaging due to the recent shifts that have occurred within financial service companies within the past week.                         

Ads across the web this week

• Energy: Ericsson (Politico), Panasonic (The Hill)

• Tech: Comcast Business (WSJ), BCG X (Fortune), Meta (Politico), LexisNexis (Quartz) 

• Aerospace/Defense: Lockheed Martin (Politico), Boeing (Roll Call, Politico), Raytheon (Axios)

• Automotive: Volkswagen (The Hill)

• Business/Finance: Pacific Life (WSJ), CLA Global (WSJ), MFS Investment Management (WSJ), Citi (Vox), Indeed (NYTimes), Bank of America (Forbes), Barclays (Axios), CIBC (Axios), Deloitte (Axios), EY (Fortune)

• Healthcare: Dana-Farber Cancer Institute (WashPo), National Jewish Health (NYTimes), Cigna (WSJ)

• Non-profit/Associations: Ad Council (The Hill), Better Medicare Alliance (Quartz), Tobacco Kills NY (Politico), Coalition for Medicare Choices (Axios)

• Education: Cornell University (Politico)

• Travel: Visit Las Vegas (The Atlantic)

• E-Commerce: Dior (NYTimes), Ooni (NYTimes), Hermes (WSJ), Prada (New Yorker)

• Entertainment: Hamilton (NYTimes), SignatureTheatre (NYTimes), BAM (NYTimes)

Notable Campaigns

Lockheed Martin ran a HPTO across Politico on 3/13, focusing on their hypersonic solutions.    

Ericsson is running a Tech stream takeover on Politico this week, promoting their 5G smart factory. 

Pacific Life ran an HPTO across The WSJ on 3/13, focusing on family financial planning.   

BCG X is running a HPTO across Fortune this week, bringing more awareness towards BCG's tech sector. 

Ericsson ran a HPTO across Axios on 3/14, driving readers to a studio piece on the wave of digital transformation for 5G and beyond. 

The Coalition for Medicare Choices is running a HPTO across Axios today, 3/16, calling attention to Washington looking to cut Medicare Advantage costs. 

Newsletter Tracker

Here's a link to the full newsletter list

• The Skimm sent an additional newsletter send on Equal Pay Day, sponsored by Under Armour

Across the newsletter tracker, this week has a STR of 43% 💵

New Branded Content

• WashPo: Marriott Bonvoy

• Fortune: Slack

• Axios: Ericsson

Here's a link to the full branded content list

Product Launches + Industry News

• The Messenger, a new media start up set to launch in May, focusing on politics, business, entertainment and sports.

• Washington Post's Well+Being team launched a TikTok.

• Puck is launching a Business of Fashion newsletter written by Lauren Sherman.

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