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The Media Tracker: Trends of the Past
Can media companies that tap into the next hot category (wellness, gaming, AI) evolve with culture?
Melanie Singer
July 24, 2025
The Media Tracker
It’s a slow week within the ad space, so I’m changing things up and diving into some analysis on media companies getting trapped by the latest cultural fads and the impact it has within the ad space.
The Dive
I often reflect on the trends of the past and how it impacts the future of the ad market for media companies. Within the newsletter tracker, there’s a pretty clear trend towards which emails are rarely sponsored or not. But, more specifically, there’s a STR gap within the more niche newsletters. The ones that have a smaller audience sizes, and once upon a time launched with a purpose.
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