The Media Tracker: Summer of Finance Cont.

Generalized brand awareness is the name of the game this month with many financial companies tapping into their internal marketing efforts, promoting podcasts, newsletters, to overall services.

Author

Melanie Singer
August 21, 2025

The Media Tracker

This week we’re diving into financial companies remaining relevant into the summer months.

Featured in this issue: A semiconductor company joins the ad game, Silicon Valley Bank is back to make future customers say Yes, SVB, FYC ads are ramping back up, Skimm+ launches a ticketed event, and WSJ flexes their non-profit ad campaigns.

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