Welcome back! Hope everyone had a restful holiday and new years.

While RON and newsletter sponsorships are still gearing up for the new year, we’re diving right back in with January events with Davos just around the corner.

What's 🔥 Right Now

January Events

• Bloomberg: “Bloomberg House Davos” sponsored by Hitachi, Marsh, Mubadala, PwC, Rice University, SAS, Schneider Electric, Suzlon, Swift, Invest Kuwait

• Axios: “Stronger Futures: Public Health Powdered Locally” sponsored by United Health Group, “Health Care’s New Playbook” sponsored by Purple Strategies, “Axios House” sponsored by ADP, Automation Anywhere, Burson, Cox Enterprise, KPMG, Lead Edge Capital, AGX, Mubadala, PepsiCo, Philips, PMI, Qualcomm, Rubrik, ServiceNow, Tourise, Turing, Web Summit, Workday

• Semafor: “Semafor Davos” sponsored by IBM, PMI, PwC, Mubadala, Cisco

Events on the Horizon

• Semafor: “Innovating to Restore Trust in Media” no sponsor yet

The thought: With only a few days into the new year, Davos Houses are taking up the majority of the industry’s event space this month, partnering with top dollar clients for their multi-day event series. The most notable sponsor is Qualcomm, who is sponsoring a portion of the Axios House. We haven’t seen this client return to the ad space in quite some time, further demonstrating the power of events to attract clients who are wary of brand safety concerns with RON campaigns. Looking ahead, we can expect the continuation of summits this year. Take The Hill, for example, which has already created a landing page for their June summit despite not yet launching events for the coming months.  

Ads across the web this week

• Tech: Splunk (Forbes)

• Business/Finance: McKinsey & Company (WSJ), Invesco QQQ (Forbes), LSEG (Semafor), Deloitte (Bloomberg, WaPo), Global Atlantic (WSJ) 

• Real-estate: Sotheby’s (NYTimes), Corcoran (WSJ)

• Travel: Raffles (Air Mail)  

• E-Commerce/Retail: Van Cleef & Arpels (NYTimes, WSJ), Pratt Industries (WSJ)

• Entertainment: The Walt Disney Studios (Puck), Universal Pictures (Puck), Netflix (Politico)

Notable Campaigns 

Pratt Industries ran a HPTO across WSJ on 1/5, with another year of them promoting their 100% recycled products for businesses.

The Walt Disney Studios ran a HPTO across Puck on 1/5, running a FYC for Avatar.

Raffles is running a week-long HPTO across Air Mail, promoting their various locations with luxury suites and butler service.

Deloitte ran a HPTO across Bloomberg on 1/6, promoting their team’s deep knowledge to help clients achieve.

Netflix ran a HPTO across Politico on 1/7, driving awareness to their commitment to the U.S. economy.

Global Atlantic is running a HPTO across WSJ today, 1/8, driving general brand awareness around helping individuals with financial planning.

Newsletter Tracker

Here's a link to the full newsletter list

Across the newsletter tracker, this week has a STR of 39% 💵

New Branded Content

• NYTimes: JPMorgan Chase, Indeed 

• Axios: Babson College

• WSJ: Shiseido, NTT Data

• Fortune: Schneider Electric

Here's a link to the full branded content list

Industry News + Product Launches

• WSJ expanded on their Opinion section with Free Expression

• Semafor raised $30M in their new fundraising round

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