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The Media Tracker: Advent Calendar Week 3
The Media Tracker kept tabs of 15 media companies producing branded content. For the second year in a row, WSJ dominated the sponsorship space, averaging 11 pieces per month, with 15 pieces launched in both June and November.
Melanie Singer
December 18, 2025
The Media Tracker
Welcome to week 3 of our advent calendar! We’ll be diving into branded content.
Scheduling Note: this is the last issue of 2025! I hope everyone has a restful few weeks between Christmas and New Years, and I’ll be back in your inboxes on 1/8.
The remainder of this newsletter is for paid subscribers only.
Each addition of The Media Tracker is chock full of industry trends, new sponsorship launches and where they’re placing ad dollars.
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