The Media Tracker: welcome to the dog days of summer

Your Thursday abbreviated tracker

Melanie Singer
August 31, 2023

We’re back! This week we have an abbreviated send as we settle back in post vacation.

Energy: Nucor (WSJ)
Tech: Ricoh (WSJ), Red Hat (NYTimes), AT&T (Forbes), T-Mobile (Puck, New Yorker), Samsung (WashPo)
Automotive/Transport: UPS (WSJ), Genesis (Semafor)
Business/Finance: Accenture (NYTimes), Intelligent Cross (Quartz), Tata (Semafor), Principal (Bloomberg), Grayscale (Bloomberg), McDermott Will & Emery (Axios)
Healthcare: BASF (WashPo), Mass General Brigham (NYTimes)
Non-Profit: PBM Accountability Project (Roll Call), Partnership to Fight Chronic Disease (Roll Call), The National Consumers League (Roll Call)
Real-estate: Apartments.com (New Yorker)
Travel: Visit the USA (Bloomberg)
E-Commerce/Retail: Clinique (Vox)

UPS ad on WSJ

UPS ran a HPTO across WSJ on 8/29, drawing attention to being named the most trusted shipping brand in 2023.

Accenture ad on NYTimes

Accenture ran a HPTO across NYTimes on 8/29, promoting reports and case studies on how they’ve helped to reinvent businesses.

AT&T Business ad on Forbes

AT&T Business ran a HPTO across Forbes this week, promoting their business sector and how it stands out from others.

T-Mobile ad on Puck

T-Mobile for Business is running a week long HPTO across Puck, promoting their business sector.

PBM Accountability Project ad on Roll Call

PBM Accountability Project ran a HPTO across Roll Call on 8/30, calling attention to holding PBMs accountable.

Samsung ad on WashPo

Samsung is running a HPTO across WashPo today, 8/31, promoting their Galaxy Z Fold5.

Wells Fargo sponsorship on Axios AM

Here's a link to the full newsletter list - Politico and WashPo NL’s are on break leading into the holiday weekend.

Across the newsletter tracker for those that sent this week, there’s a STR of 43%, 26% up from last week 💵

Samsung studio piece on WSJ

Here's a link to the full branded content list

Politico Huddle is moving to a PM send starting on 9/11
Politico is expanding it’s coverage into Sacramento and California’s political scene

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