This week we're diving into climate week and the ad messaging that follows.

What's 🔥 Right Now

Going Green

• Exxon Mobil is running a Climate stream takeover across Politico this week, drawing attention to their actions to lower emissions.

• The Coca-Cola Company is running ads across Semafor this week, focusing on their sustainability goals around water stewardship.

• Saint-Gobain is running ads across The NYTimes this week, drawing users to their article on ConTech companies tackling climate change.

• Dell Technologies ran a HPTO across WSJ this week, driving awareness towards their AI innovation to protect reefs and more.

Newsletter rundown

• PwC is sponsoring Semafor Net Zero - Climate, a special edition for this week, focusing on finding the best ESG report for companies developing sustainable data strategy.

• Exxon Mobil is sponsoring WashPo’s Daily 202 and Politics AM, driving awareness around reducing their own emissions.

• Apollo Global Management is sponsoring WashPo Climate 202, Axios Pro Rata, and Semafor Net Zero, drawing awareness to investing in energy transmission.

• Enbridge is sponsoring Axios Generate, focusing on how they plan on reducing carbon emission.

• Chevron is sponsoring Punchbowl A.M. drawing awareness to their renewable fuels.

• EcoLab is sponsoring Morning Consult Energy, promoting their Watermark Study.

The thought: Climate Week brings, you guessed it, climate messaging. A number of companies outside of the energy industry are tapping into this week’s focus and drawing awareness towards their sustainability efforts. While there were few RON and stream takeovers, newsletters appeared to be the preferred medium, allowing companies to run short burst campaigns to remain relevant throughout the week.   

Ads across the web this week

• Energy: Saint-Gobain (NYTimes), Exxon Mobil (Politico)

• Tech: Meta (Politico), AT&T Business (Bloomberg), Chrome Enterprise (NYTimes), ServiceNow (WSJ), Global X (Puck), Dell Technologies (WSJ), T-Mobile (Puck)

• Aerospace & Defense: Raytheon (Axios)

• Business/Finance: Bank of America (NYTimes, WashPo), Morgan Stanley (WSJ, Forbes), Aon (Fortune), Mercury (Axios)

• Health Care: Emergent 25 (Politico), PhRMA (Politico)

• Real-estate: Corcoran (WSJ)

• Non-Profit: PBM Accountability Project (Roll Call), Cannabis Consumer Watch (Roll Call), PMI (WashPo), Competitive Markets Action (Politico), Electronic Payments Coalition (Roll Call)  

• E-Commerce/Retail: Harry Winston (NYTimes), Van Cleef & Arpels (WSJ), The Coca-Cola Company (Semafor), Chanel (NYTimes), The House of Suntory (NYTimes)

• Entertainment: Paramount+ (The Atlantic), Wicked The Musical (NYTimes), New York City Ballet (NYTimes)

Notable Campaigns

Meta ran a HPTO across Politico on 9/18, promoting the metaverse.

Bank of America ran a HPTO across NYTimes on 9/18 and 9/21, promoting their financial education videos, tips, and articles.

Morgan Stanley is running a week-long HPTO across Forbes, focusing on their climate investing platform.

Aon is running a week-long HPTO across Fortune, drawing general brand awareness to who they are and how they can help businesses.

AT&T Business ran a HPTO across Bloomberg on 9/18-9/19, promoting their business sector and how they differ from competitors.

Paramount+ ran a HPTO across The Atlantic, promoting the new documentary SuperPower.

Exxon Mobil is running an Energy & Environment stream takeover on Politico this week, promoting their Advancing Climate Solutions report.

Chrome Enterprise ran a HPTO across NYTimes on 9/19, promoting their product as a service.

ServiceNow ran a HPTO across WSJ on 9/19, promoting their Generative AI services.

Raytheon ran a HPTO across Axios on 9/19, promoting their digital transformation to work smarter and faster.

The Coca-Cola Company is running new ads across Semafor this week, promoting their 2030 Water Security Strategy goals.

Dell Technologies ran a HPTO across WSJ on 9/20, promoting their AI capabilities and how it can protect our planet.

PhMRA ran a HPTO across Politico today, 9/21, driving attention to PMBs and holding them accountable.

Newsletter Tracker

Here's a link to the full newsletter list

Across the newsletter tracker, this week has a STR of 68%, 18% up from last week 💵

New Branded Content

• Axios: TD Bank, Expedia, Bayer

• WSJ: SAP, IBM, Capital Group

• WashPo: Visit Florida 

Here's a link to the full branded content list

Industry News + Product Launches

• Publisher ad revenue rebounds as of Q2.

• Time launches Time100 Voices, an opinion section that will elevate global thought leaders.

• Rupert Murdoch steps down as chairman of Fox Corp. and News Corp. where his son, Lachlan Murdoch will replace him.

Thanks for reading 👩‍💻 If you liked this and haven't yet, subscribe and/or share!