The Media Tracker: Travel messaging is heating up this summer

companies are placing top dollars to push their travel innitatives

Author

Melanie Singer
July 20, 2023

The Media Tracker

This week we're diving into the rise of travel messaging as we enter the peak months of summer.

What's 🔥 Right Now

Summertime Travel ✈️

  • Delta is running a week-long HPTO across Forbes, promoting their Delta Sync program for SkyMile members.

  • Expedia Group ran a HPTO across The NYTimes and New Yorker this week, promoting their OneKey rewards system on any travel under the groups umbrella of companies.

  • Gucci is running ads across WSJ this week, driving users to their travel selection of luggage.

  • Visit Lauderdale is running ads across The NYTimes this week, drawing users to learn more and visit the city.

  • ALPA ran a HPTO across Roll Call this week, calling on Congress to resist efforts to weaken key air safety regulations.

  • The Coalition to Protect America’s Regional Airports ran a HPTO across Politico this week, calling on readers to ask Congress to protect regional airports.

The thought: timing is everything and travel messaging is taking off. From airline companies to non-profits, top ad placements are being bought in an effort to get in front of frequent flyers or readers who are in need of that Florida vacation they’ve been dreaming of. With policy makers on summer break, sectors like energy will likely slow in ad spend, making room for others such as travel.   

Ads across the web this week

Notable Campaigns

Amazon Business ad on Bloomberg

Amazon Business ran a HPTO across Bloomberg on 7/17, promoting their product as a service.

Delta ad on Forbes

Delta is running a week-long HPTO across Forbes, promoting the airline and roll out of Delta Sync.

Walmart ad on Puck

Walmart is running a week-long HPTO across Puck, drawing awareness towards Walmart Health, an in-person and virtual healthcare service for local communities.

ALPA ad on Roll Call

ALPA ran a HPTO across Roll Call on 7/18, calling on Congress to prioritize safety in FAA reauthorization.

Expedia Group ad on The NYTimes and New Yorker

Expedia Group ran a HPTO across NYTimes on 7/18 and The New Yorker from 7/18-7/19, promoting their OneKeyCash rewards system.

Cboe ad on Bloomberg

Cboe ran a HPTO across Bloomberg on 7/18, promoting their VIX volatility products.

Electronic Payments Coalition ad on Axios

Electronic Payments Coalition ran a HPTO across Axios on 7/18-7/19 and Roll Call on 7/19, calling on Congress to reject harmful credit card routing mandates.

The Coalition to Protect America’s Regional Airports ad on Politico

The Coalition to Protect America’s Regional Airports ran a HPTO across Politico on 7/19, calling on Congress to not change the perimeter rules.

HPE ad on WSJ

HPE ran a HPTO cross WSJ on 7/19, promoting their GreenLake cloud product.

Aston Martin ad on Bloomberg

Aston Martin ran a HPTO across Bloomberg on 7/19, promoting their DBX707 SUV.

Newsletter Tracker

Southwest Airlines sponsorship on Politico’s Weekly Transportation

Here's a link to the full newsletter list

Across the newsletter tracker, this week has a STR of 52%, 16% up from last week 💵

New Branded Content

Janssen Oncology studio piece on WashPo

Here's a link to the full branded content list

Industry News + Product Launches

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