This week we're diving into telecommunication companies increasing dollars towards product launches and initiatives.

PSA: The Media Tracker is going on break next week and will return on 8/31.

What's 🔥 Right Now

The Mobile Game

• T-Mobile is running a HPTO across Puck this week, promoting their business sector and how it’s built to help “innovators innovate.” They’re also running ads across Vox, focusing on deals and Apple products.

• Samsung ran a HPTO across Bloomberg and WSJ this week, promoting their Galaxy Z Fold5.

• Verizon is running ads across Vox this week, promoting the Galaxy Z Fold5 with an NFL ticket incentive.

• Ericsson launched a studio piece with Axios, diving into how the ICT has an important role in reaching Net Zero goals.

• Qualcomm launched a studio piece with Axios, drawing awareness towards their automotive innovation, a lesser-known sector outside of smartphones.

The thought: ad dollars are increasing this month within electronics companies to carriers like T-Mobile, all the way to corporations designing wireless telecommunication products. While readers are familiar with standard carrier messaging, HPTO’s are elevating product launches while studio pieces are informing the public of lesser-known initiatives.   

Ads across the web this week

• Energy: Nucor (WSJ), Southern Company (The Atlantic)

• Tech: ZoomInfo (NYTimes), Samsung (Bloomberg, WSJ), Service Now (Forbes, Bloomberg), Google Chrome (NYTimes), T-Mobile (Vox), T-Mobile for Business (Puck), Uber (Axios), HPE (WSJ), Verizon (Vox), Oracle (NYTimes)

• Automotive/Transport: Genesis (Semafor)

• Business/Finance: Manhattan Life (WSJ), Tata (Semafor), Invesco (WSJ), McDermott Will & Emery (Axios), Cooley (Axios)

• Healthcare: Pfizer (New Yorker), United Healthcare (Axios), CSRxP (WashPo)

• Non-Profit: NHTSA (Bloomberg)

• E-Commerce/Retail: Bombay Sapphire (The Atlantic), Author Solutions (NYTimes), Gucci (New Yorker), Target (Vox), Hefty (Roll Call)

• Entertainment: ESPN (Vox), YouTube (Fortune), Hamilton Musical (NYTimes), Here Lies Love Broadway (NYTimes), PGA Tour (Fortune)

Notable Campaigns 

Samsung ran a HPTO across Bloomberg on 8/14 and WSJ on 8/15, promoting their Galaxy Z Fold5.

Service Now ran a HPTO across Forbes this week and Bloomberg on 8/15, promoting their product as a service.

Pfizer ran a HPTO across The New Yorker on 8/14, promoting their Nurtec ODT migraine treatment.

T-Mobile for Business is running a HPTO across Puck this week, promoting their network for businesses.

NHTSA ran a HPTO across Bloomberg on 8/16, promoting car seat safety.

Southern Company is running a HPTO across The Atlantic from 8/16-8/17, drawing awareness towards their clean energy initiatives.

PGA Tour is running a HPTO across Fortune today, 8/17, promoting the BMW Championship.

Newsletter Tracker

Here's a link to the full newsletter list

Across the newsletter tracker, this week has a STR of 31%, 29% down from last week 💵

New Branded Content

• WSJ: vmware - Intel, The Hartford, Graff, Google Chrome, Amazon 

• Quartz: HPE

• Axios: Ericsson, Envu Golf, Qualcomm

• WashPo: AWS

• Fortune: UKG, Dollar General

Here's a link to the full branded content list

Industry News + Product Launches

• Puck is launching a new podcast called Somebody’s Gotta Win 

• NYTimes is planning to launch Connections, the newest addition to their puzzle games

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