This week we're diving into tech companies across various sectors upping their ad spend.

What's 🔥 Right Now

Tech takes off 🛫

• ServiceNow is running a HPTO across NYTimes, Forbes, and WSJ this week, focusing on their intelligence platform.

• Meta continues to run ads around their Family Center this week, running takeovers across Puck and WashPo, along with sponsoring Politico Playbook AM, PM and Axios PM.

• Google continues to run a multi-week HPTO across Bloomberg, promoting their Google Ads service.

• SentinelOne is sponsoring Politico’s Weekly Cybersecurity newsletter and a Cybersecurity stream takeover, promoting their Fed-RAMP services.

• Staples Business Advantage is running a multi-day HPTO across NYTimes, promoting their solution based business.

• Siemens is running ads across NYTimes, promoting their Xcelerator for businesses.

• Apple is running ads across NYTimes, promoting arcade apps.

• 3M expands their studio series with WashPo launching 2 new pieces and a HPTO this week focusing on sustainable cities.

• AWS launched a branded content piece with WSJ with ads running adjacent to the piece, focusing on how small businesses can drive more efficiencies with the help of the cloud. They’re also sponsoring Retail Brew, promoting a Zendesk x AWS webinar.

• CasperLabs is sponsoring Semafor Technology this week, promoting their digestible blockchain.

• Verizon is sponsoring Semafor Business this week, promoting their Private 5G Network for businesses.

The thought: tech companies are leverage ad spend towards lesser-known business sectors to drive awareness and appeal to new audiences.   

Ads across the web this week

• Energy: API (The Messenger), Westinghouse (Axios)

• Tech: ServiceNow (NYTimes, Forbes), Meta (WashPo, Puck), Google (Bloomberg), SentinelOne (Politico), Staples Business Advantage (NYTimes), Siemens (NYTimes), Apple (NYTimes), AWS (WSJ)

• Business/Finance: Cboe (WSJ), Accenture (Fortune, NYTimes), Deloitte (Axios), CLA (WSJ)

• Healthcare: Evernorth (Politico), Bayer (Fortune, WSJ)

• Non-Profit: PBM Accountability Project (Roll Call), New York State Gaming Commission (New Yorker)

• E-Commerce/Retail: Pratt Industries, Inc. (WSJ), Ruinart (WSJ), Gucci (New Yorker), Coca-Cola (New Yorker), Breitling (Politico), Celine (NYTimes), Van Cleef & Arpels (New Yorker), Hermes (New Yorker)

• Entertainment: Some Like it Hot (NYTimes), Manhattan Theater Club (NYTimes)

Notable Campaigns

ServiceNow ran a HPTO across NYTimes on 5/15, Forbes on 5/15-5/18 and WSJ and Fortune on 5/18, promoting their intelligence platform for digital businesses.

Meta ran a HPTO across WashPo on 5/15 and Puck on 5/16-5/18, promoting their Family Center supervision tool.

Accenture ran a HPTO across Fortune on 5/15 & 5/16 and NYTimes on 5/18, promoting their research around 2023’s tech vision to enterprise reinvention.

API is running a week long HPTO across The Messenger, as their launch partner, promoting energy policy.

Staples Business Advantage ran a HPTO across NYTimes on 5/16 & 5/17, promoting their services.

3M ran a HPTO across WashPo on 5/17, driving to their studio piece on sustainable living.

Bayer ran a HPTO across Fortune on 5/17, touching on their investment into sustainability with CoverCross, Inc.

Newsletter Tracker

• Punchbowl News sent out a special edition NL on 5/18, sponsored by Google.

Here's a link to the full newsletter list

Across the newsletter tracker, this week has a STR of 57%, up 8% from last week 💸

New Branded Content

• WSJ: Highland Park, AWS

• WashPo: Upper Bay Best Bets, 3M Pt.1, 3M Pt. 2

• Fortune: Dilligent

Here's a link to the full branded content list

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