This week we're diving into summer events ++ a notable newsletter sponsorship that’s not shying away from being in the public’s eye.

What's 🔥 Right Now

Summer Events Show Up

• Semafor “China & Global Business” sponsored by CCG.

• Axios “The Role of Policy in Reducing Global Hunger” sponsored by World Food Program USA.

• Punchbowl News “Investing in Small Business: Conversation with Rep. Beth Van Duyne” sponsored by American Investment Council.

• Politico “The New Energy Economy” sponsored by Samsung.

• Bloomberg “Technology Summit 2023” sponsored by Google. This event took place in June, with Google Chrome RON ads currently driving to video recaps of the summit.

Looking ahead

• The Atlantic “The Atlantic Festival” sponsored by Bayer, Pfizer, Southern Company, Allstate, AHIP, City of Hope, Genentech, MacAruthur Foundation, Visit Seattle.

• Forbes “2023 Forbes Power Women’s Summit” sponsored by UKG, Take Me Fishing, and “2023 Forbes Sustainability Leaders Summit” sponsored by L’Oreal and AstraZeneca.

• New Yorker “The New Yorker Festival 2023” was just announced for October with sponsors to come.

The thought: summer brings a slimmed down events calendar, and while decision makers may be out of town and unable to join in person, the virtual feature allows anyone to tune in even when out of office. This flexibility further supports this medium and as to not halt event sponsored revenue during quieter months.   

Ads across the web this week

• Tech: Upwork (NYTimes, WSJ), Amazon Business (WSJ), Dell Technologies (WSJ), Global X (Puck), Samsung (WSJ), Ericsson (Axios)

• Automotive/Transport: Toyota (Axios)

• Business/Finance: KPMG (NYTimes), SPDRs (Forbes, WSJ), Goldman Sachs (Axios), Capital One (WSJ), McDermott Will & Emery (Axios), T. Rowe Price (Bloomberg)

• Healthcare: NYU Langone Health (Roll Call), PhRMA (NYTimes)

• Non-Profit: Clean Hydrogen Future Coalition (Politico), the campaign for Sustainable Rx Pricing (WashPo), the Alliance to Save America’s 340B Program (Axios), Partnership to Fight Chronic Disease (Roll Call)

• Travel: Visit Lauderdale (NYTimes), Visit Seattle (The Atlantic)

• E-Commerce/Retail: Van Cleef & Arpels (NYTimes), Walmart (Puck, NYTimes), Rolex (WashPo), Dove (NYTimes)

• Entertainment: Max (Vox), Paramount+ (NYTimes), Cottage on Broadway (NYTimes)

Notable Campaigns

Upwork ran a HPTO across NYTimes and WSJ on 7/24, promoting their AI service.

Max ran a HPTO across Vox on 7/24 & 7/27, promoting their rebrand and streaming service.

SPDRs is running a HPTO across Forbes this week and across WSJ on 7/25, promoting their ETF sector.

Paramount+ ran a HPTO across NYTimes on 7/25, promoting the new series Special Ops: Lioness.

Dell Technologies ran a HPTO across WSJ on 7/25, promoting their innovative products.

Partnership to Fight Chronic Disease ran a HPTO across Roll Call on 7/26, driving attention towards FDA’s approval timeline for Alzheimer medication.

Hendrick’s ran a HPTO across The New Yorker on 7/26, driving to their branded content piece of the story of Q.

T. Rowe Price ran a HPTO across Bloomberg on 7/27, promoting their ETF solutions.

Newsletter Tracker

Something Notable: Fortune-500 companies have a track record of going dark during negative news cycles, but UPS did just the opposite while their Teamsters negotiated their benefits. The ads not only shed a positive light on UPS but updated the audience on the negotiation process, taking what could have been a negative end result and creating positive messaging towards the brand.

Here's a link to the full newsletter list

Across the newsletter tracker, this week has a STR of 56%, the same as last week 💸

New Branded Content

• Axios: Avantar

• Blockworks: Syscoin 

• WSJ: Google, IBM, Hyundai, KPMG 

• WashPo: AWS, MISUMI

• Fortune: C3.ai, Persado

• New Yorker: Hendrick’s 

• Bloomberg: Enterprise Ireland

Here's a link to the full branded content list

Industry News + Product Launches

• Axios Sports will have it’s final week of newsletter sends

• NYTimes Opinions launches a TikTok account 

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