Welcome to August, the quieter ad month.

But, this week there’s no slow down when it comes to studio pieces. Let’s dive in 🏊

What's 🔥 Right Now

Studio Summer

• Audible is running sponsored content across Quartz sister publication, The Roots + RON ads across qz.com. The content dives into hip-hop’s 50th anniversary.

• Amgen launched a branded content piece, which is part of Axios Expert Voices on 7/25. The focus was on biosimilars and the inflation reduction act.

• Postman launched a studio piece with WSJ, diving into how their API powered WhatsApp’s Business platform.

• AG launched a studio piece with WSJ, sharing how the high-end denim company reimagines their sustainability efforts.

• Evernorth launched a studio piece with NYTimes, driving awareness around the company’s investment towards behavioral health care.

• Ifema Madrid launched a studio piece with WashPo, building awareness towards everything Madrid has to offer compared to other European cities.

• Samsung launched a studio piece with Bloomberg, drawing attention to their sustainability efforts.

The thought: studio pieces are showing no sign of slowing down as we enter August. New companies like AG and Ifema Madrid have entered the sponsorship game, touching on lesser-known initiatives and building on awareness.   

New Branded Content

• Quartz: Audible

• Axios: Amgen, Avantor, CTIA

• WSJ: Postman, AG, Cathay Cargo

• NYTimes: Evernorth

• WashPo: Madrid Turismo by Ifema Madrid 

• Forunte: Epicor, AGC, Dollar General, Cognizant 

• Bloomberg: Samsung

Here's a link to the full branded content list

Ads across the web this week

• Energy: National Grid (Forbes)

• Tech: Samsung (WashPo), Google Chrome (WSJ), Okta (WSJ), Cooley (Axios), Upwork (WSJ), T-Mobile (Puck), Motive (WSJ), Analog Devices (WSJ)

• Automotive/Transport: Genesis (Semafor)

• Business/Finance: AIAA (Axios), HPE (WSJ), Vistage (Bloomberg), McDermott Will & Emery (Axios), Citi (NYTimes), WestMonroe (Axios), Tata (Semafor), BlackRock (Bloomberg), NIQ (Forbes)

• Travel: Expedia (NYTimes), jetBlue (Vox)

• E-Commerce/Retail: Breitling (Politico), Van Cleef & Arpels (NYTimes), Chanel (WSJ), Estēe Lauder (NYTimes), Patek Philippe (Fortune)

• Entertainment: MoMA (NYTimes)

Notable Campaigns

HPE ran a HPTO across WSJ on 8/1, promoting their GreenLake cloud experience.

Newsletter Tracker

Here's a link to the full newsletter list

Across the newsletter tracker, this week has a STR of 40%, 36% down from last week 💰

Industry News + Product Launches

• Politico is launching a daily Tech podcast

• Axios HQ is launching an event series on AI

• The New Yorker plans to expand their food coverage soon

• More publishers, like Politico and Bustle are using Gen AI to streamline and improve rev ops

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