This week we're diving into studio pieces and how they’ve stretched revenue dollars through storytelling.

What's 🔥 Right Now

Studio Standouts 🌟

• Thomas Reuteres launched a studio piece with Axios, announcing how they’ll invest millions into AI to support legal and tax professionals.

• CTIA launched a branded content piece with Axios, diving into 5G and spectrum. The piece ends with a Knotch survey along with a RON ad buy.

• Dignity Memorial launched a studio piece with The NYTimes, sharing various stories of how the company has helped to create unique remembrances.

•  Delta launched a studio piece with The NYTimes, sharing residential and native stories on sites to see when traveling with the airline.

• Pioneer Natural Resources launched a branded content piece with Fortune, promoting the resilience of their business. The landing page includes an ad takeover, giving the client 100% SOV.

The thought: studio pieces remain a strong outlet for clients to make product announcements, dive deeper into storytelling, or shed light on the status of their business. While the above only names a few that have launched this week, we continue to see dollars pour into this unique tactic.   

New Branded Content

• Axios: Thomson Reuters, Circle, CTIA

• NYTimes: Google, Dignity Memorial, Delta

• WSJ: Principal Pt. 3, Google, FTI Consulting, Toray Industries, Temasek, Amazon Ads

• WashPo: ZP Better Together, The Omni Homestead Resort, Virginia Tech, Allegany County, MD

• Fortune: Enchanted Rock, Pioneer Natural Resources, SLB

Here's a link to the full branded content list

Ads across the web this week

• Tech: SentinelOne (Politico), Red Hat (WashPo), Papaya Global (WSJ), Siemens (Vox), Dell Technologies (WSJ), Google Ads & Chrome Enterprise (Bloomberg), Motorola (New Yorker)

• Aerospace/Defense: Raytheon Technologies (Axios)

• Automotive/Transport: Genesis (Semafor), Lexus (NYTimes), UPS (Axios, NYTimes)

• Business/Finance: Invesco (WSJ), EY (Quartz), JPMC (Axios), T. Rowe Price (NYTimes), Master Card (Fortune, The Atlantic), Bank of America (Forbes), KPMG (Fortune), Deloitte (WSJ), Citi (Axios)

• Healthcare: Indivior (WSJ), Pfizer (New Yorker)

• Insurance: State Farm (Vox)

• Education: Brandeis (The Atlantic)

• Non-Profit: NHTSA / Ad Council (The Hill), Partnership to Fight Chronic Disease (Roll Call), CPARA (Politico), Planned Parenthood (Politico)

• Travel: Visit Lauderdale (NYTimes)

• E-Commerce/Retail: Cartier (NYTimes), Breitling (Politico), Van Cleef Arpels (NYTimes, WSJ), Pratt Industries, Inc. (WSJ), miu miu (Vox)

• Entertainment: Max (NYTimes), AMC+ (New Yorker)

Notable Campaigns

AHA is running a Healthcare stream takeover on Politico this week, sharing how hospitals are vital for communities and how to get involved.

EY is running a 2-week long HPTO across Quartz, touching on how they’ll reimagine the most critical aspects of your company.

Master Card ran a HPTO across Fortune on 6/20, promoting job opportunities.

CPARA ran a HPTO across Politico on 6/21, calling attention towards changes being made to the perimeter rules.

UPS ran a HPTO across WashPo on 6/21, promoting their employee benefits.

KPMG ran a HPTO across Fortune on 6/21, promoting their Women’s Leadership Summit, which users could livestream.

Planned Parenthood is running a HPTO across Politico today, 6/22, asking users to share their story to help protect sexual and reproductive health care access.

miu miu is running a HPTO across Vox today, 6/22, promoting their new bag collection.

Google Chrome is running a HPTO across Bloomberg today, 6/22, promoting their secure enterprise browser.

Newsletter Tracker

Here's a link to the full newsletter list

Across the newsletter tracker, this week has a STR of 53%, 19% down from last week 💰

Industry News + Product Launches

• Vice will be acquired by Fortress Investment Group.

• WashPo expands their gaming suite with “Keywords” - running a HPTO today, 6/22, to draw awareness towards the launch.

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