This week we're diving into the studio series package.

What's 🔥 Right Now

The Studio Series 📖

• Wells Fargo continues their studio series with Bloomberg, driving awareness to their chip investments for everyday EV cars to TCS Racing Formula E Team.

• Hyundai continues their studio series with The WSJ, driving awareness to how they invest in American jobs.

• BKPM continues their studio series with The WSJ, highlighting how investing in infrastructure can drastically improve cities.

• Infosys is back with another studio piece with The WSJ, this time with a talk on creating digital solutions to drive business growth and transformation.

• Zurich is back with another branded content piece on Forbes, diving into how the Head of Professional Liability and Cyber helps companies prepare for digital threats.

The thought: branded content pieces continue to be a strong awareness tactic, with a number of clients taking studio content to the next level with multi-part series. At a higher price point, there’s potential for greater impact in telling their lesser-known initiatives.   

Ads across the web this week

• Energy: Enbridge (Politico)

• Tech: IBM (Fortune), Contentful (Bloomberg), Meta (Axios), Global X (Puck), Revvity (NYTimes), Servicenow (Fortune), Chrome Enterprise (WSJ), Amazon (Bloomberg)

• Business/Finance: LSEG (NYTimes), Bain & Company (WSJ, Axios), PwC (Forbes), Charles Schwab (WSJ, NYTimes), BCG (Fortune), Oppenheimer (WSJ), Corpay (Bloomberg) 

• Healthcare: BlueCross BlueShield Association (Politico), HDA (Axios)

• Non-Profit: PBM Accountability Project (Roll Call), Kidney Care Access Coalition (NYTimes), Cannabis Consumer Watch (Roll Call), PCMA (Axios), Power Communities (Politico), American Free Enterprise (Roll Call)

• Media: National Geographic (The New Yorker)

• Travel: Belmond (NYTimes), ITA Airways (WSJ)

• E-Commerce/Retail: The House of Suntory (NYTimes), Van Cleef & Arpels (NYTimes), Rolex (WashPo), Richard Mille (WSJ), Ralph Lauren (The New Yorker), Bibigo USA (NYTimes), Tumi (NYTimes) 

• Entertainment: Moulin Rouge Musical (NYTimes), NY Historical Society (NYTimes), Netflix (Vox, The Atlantic)

Notable Campaigns 

BlueCross BlueShield Association ran a HPTO across Politico on 10/23, calling on Congress to pass the SITE and FAIR acts for fair hospital bills.

The House of Suntory ran a HPTO across NYTimes on 10/23, sharing their spirit’s story.

Richard Mille ran a HPTO across WSJ on 10/23, promoting their RM 30-01 watch.

PwC is running a week-long HPTO across Forbes, promoting their eBook on workforce analytics.

Meta is running a week-long HPTO across Axios, promoting the metaverse and all the ways users can use it.

Charles Schwab ran a HPTO across WSJ on 10/24 and NYTimes today, 10/26, promoting general brand awareness around their services.

Servicenow ran a HPTO across Fortune on 10/24, promoting their generative AI platform.

Wells Fargo ran a HPTO across Bloomberg on 10/24, driving to their branded content series that focuses on their investment to fund silicon carbide chips for EVs.

National Geographic ran a HPTO across The New Yorker on 10/24, promoting the new documentary The Mission.

Netflix ran a HPTO across Vox and The Atlantic on 10/25, promoting the new series Life on Our Planet.

BCG ran a HPTO across Fortune from 10/25-10/26, sharing a Generative AI research study done among their consultants.

Amazon ran a HPTO across Bloomberg on 10/25, promoting their business sector.

Oppenheimer is running a HPTO across WSJ today, 10/26, promoting general brand awareness.

Corpay is running a HPTO across Bloomberg today, 10/26, promoting their product as a service.

Newsletter Tracker

Here's a link to the full newsletter list

Across the newsletter tracker, this week has a STR of 60%, remaining steady to last week 💸

New Branded Content

• Forbes: SHRM Foundation

• Vox: World Thrombosis Day, Allstate Foundation 

• Bloomberg: Wells Fargo

• WSJ: DP World, Hyundai, BKPM, Infosys, SITM Nasdaq Listed

• WashPo: IBM

• Fortune: Zurich, Aveva

• The Atlantic: Hauser & Wirth

Here's a link to the full branded content list

Industry News + Product Launches

• Jezebel is up for sale

• Journalist at WashPo expect the Daily 202 newsletter to be impacted by the buyout program

• The Messenger staffers are pushing to unionize among other issues

• The New Yorker launched a new homepage this week, with a focus on top articles and reporting & analysis of the day

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