This week we're diving into the rise in retail ad spend.

What's 🔥 Right Now

The Retail Rise

• Harry Winston is running an Arts stream takeover across NYTimes this week, promoting their bridal and engagement category.

• DKNY is running a Style stream takeover across NYTimes this week, promoting their new fall line.

• Rolex is running a Climate stream takeover across WashPo this week, driving awareness to the Rolex Perpetual Planet Initiative and the National Geographic Society.

• Hermes is running ads across WSJ this week, promoting seasonal color blocks.

• Van Cleef & Arpels is running an Arts & Culture stream takeover across WSJ and RON for NYTimes week, promoting their high jewelry collection.

• Loro Piana ran a HPTO across NYTimes this week, promoting their Fall Winter 2023 collection.

•  Celine is running ads across NYTimes this week, promoting their new collection, set to launch on 10/13.

The thought: We may have expected ad dollars within the retail space to increase during New York, London, Paris, and Milan’s fashion weeks’, but rather companies held out until new collections were available to the public—likely in an effort to lure audiences to make a purchase.   

Ads across the web this week

• Tech: Samsung (NYTimes), Intelsat (WSJ), Coveo ai (WSJ), T-Mobile (Puck), Chrome Enterprise (WSJ), baseware (Fortune), Apple (NYTimes), AWS (WashPo)

• Automotive/Transport: Volkswagen (New Yorker)

• Business/Finance: American Express (Forbes), Bitwise (Bloomberg), Morgan Stanley (NYTimes), Pepsico (Politico), Citi (Axios), The Conference Board (Axios)

• Healthcare: PhRMA (Politico) 

• Non-Profit: One Ten (WSJ)  

• Travel: The Florida Keys & Key West (NYTimes)

• E-Commerce/Retail: Breitling (Politico), Harry Winston (NYTimes), Rolex (WashPo), Pratt Industries, Inc. (WSJ), Laurent-Perrier (WSJ), Hermes (WSJ), W. W. Norton & Company, Inc. (NYTimes), Van Cleef & Arpels (WSJ, NYTimes), Loro Piana (NYTimes), DKNY (NYTimes), Charles P. Rogers (NYTimes), Celine (NYTimes), The Coca-Cola Company (Semafor) 

• Entertainment: Art Fair 14C (NYTimes), Purple Victorious (NYTimes), Moulin Rouge Musical (NYTimes)

Notable Campaigns

American Express continues to run a week-long HPTO across Forbes, promoting their Member Week.

Bitwise ran a HPTO across Bloomberg on 10/2, promoting ethereum strategy ETF.

T-Mobile is running a week long HPTO across Puck, promoting their 5G network for businesses.

Pepsico ran a HPTO across Politico on 10/4, promoting pep+, their sustainability program.

Loro Piana ran a HPTO across NYTimes on 10/4, promoting their Fall Winter 2023 line.

baseware ran a HPTO across Fortune on 10/4, promoting their product as a service.

AWS is running a HPTO on WashPo today, 10/5, promoting their virtual event on data and generative AI.

Chrome is running a HPTO on WSJ today, 10/5, promoting their product as a service.

Expedia Group is running a HPTO on Axios today, 10/5, driving to their studio piece on how their B2B expansion is changing the way we travel.

Newsletter Tracker

Here's a link to the full newsletter list

Across the newsletter tracker, this week has a STR of 59%, 18% down from last week 💰

New Branded Content

• The Atlantic: Unicef

• WSJ: AWS, Lufthansa, Bullish, BKPM, ZTE, Workhuman, HPE, IBM

• The NYTimes: SAP

• WashPo: Esri

• Fortune: Zurich

Here's a link to the full branded content list

Industry News + Product Launches

• Financial Times launched another subscription based app at a lower price to increase their paid subscriber numbers.

• The Messenger is partnering with Seekr, an AI company, to help their journalists avoid bias.

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