This week we're diving into October events.

What's 🔥 Right Now

October Events

• Semafor: “Securing the Digital Future” sponsored by Cisco, “The Global State of Wellbeing” sponsored by Gallup, Blue Zones, Meta, Wellbeing for Planet Earth

• Axios: ”BFD: New York” sponsored by Latham & Watkins LLP, Wells Fargo, West Monroe

• Punchbowl: “The Future of Cybersecurity” sponsored by Google, “Investing in Small Business” sponsored by American Investment Council, “Small Business, America’s Future” sponsored by Goldman Sachs 10,000 small businesses

• Politico: “CHIPS Update: Fabs, Feds, the Future of the Industry” sponsored by Micron, “The Future of Grid Reliability” sponsored by NRECA

• Bloomberg: “Bloomberg Equality” sponsored by Wells Fargo, “Intelligent Automation: Transformation in a Time of Uncertainty” sponsored by IBM, “Bloomberg Technology Summit” sponsored by EY, Chrome Enterprise, London Technology Club, NAACE

• Forbes: “2023 Forbes 30 Under 30 Summit” sponsored by Jobs Ohio, Absolut., Codigo, County of Cuyahoga, Rabbit Hole, Jameson, KeyBank, Sherwin Williams, The Yass Prize, PNC

• The Information: “2023 WTF Summit” sponsored by BCG, Roku, Snapchat, Latham & Watkins

Looking ahead

• The Atlantic: “People v. Cancer” sponsored by Foundation Medicine, Gilead, PhRMA, Pfizer

• Punchbowl: “Pop-Up Conversation with Sen. Shelley Moore Capito” sponsored by Emergent 25

• Bloomberg: “Technology Transformation & The Strategic C-Suite” sponsored by IBM, “Intelligent Automation: Transformation in a Time of Uncertainty” sponsored by IBM

• New York Times: “DealBook Summit” sponsored by Accenture, US Bank, HP

The thought: while the majority of summits and festivals are just about behind us, Q4 events continue to chug along with tech and AI becoming a hotter theme to hone in on.   

Ads across the web this week

• Energy: Air Products (Axios), Southern Company (The Atlantic)

• Tech: AT&T (Forbes), SailPoint (Fortune), Servicenow (Bloomberg), Chrome Enterprise (WSJ), Meta (Axios), Global X (Puck)

• Logistics: DHL (Axios)

• Business/Finance: TCS TATA (The Atlantic), TATA (Semafor), Xerox (New Yorker), Bank of America (Axios), McDermott Will & Emery (Axios), TIAA (NYTimes), American Express (Forbes), Deloitte (The Atlantic), KPMG (Axios), Raymond James (Bloomberg), PepsiCo (Axios), Morgan Stanley (Bloomberg), Latham & Watkins (Axios)

• Healthcare: GSK (NYTimes), Revvity (NYTimes)

• Non-Profit: Consumer Brands Association (Axios), PBM Accountability Project (Roll Call), NJASAP (WSJ)

• Travel: The Florida Keys & Key West (NYTimes)

• E-Commerce/Retail: Celine (NYTimes), Pratt Industries, Inc. (WSJ), Van Cleef & Arpels (WSJ), Lego (Vox), Giorgio Armani (NYTimes), Tumi (NYTimes), Bibigo USA (NYTimes), The Coca-Cola Company (Semafor)

• Entertainment: Hamilton Musical (NYTimes), Moulin Rouge Musical (NYTimes), PBS (Axios)

Notable Campaigns 

SailPoint ran a HPTO across Fortune on 10/9, promoting their security product as a service.

Servicenow ran a HPTO across Bloomberg on 10/9, promoting The Now Platform®.

NJASAP ran a HPTO across WSJ on 10/11, driving awareness to NetJet pilots speaking out against the competitive work environment.

AT&T Business ran a HPTO across Forbes on 10/11 and today, 10/12, promoting their 24/7 security against cyberattacks for your business.

PepsiCo ran a HPTO across Axios on 10/11, promoting their sustainability efforts with pep+.

PBM Accountability Project is running a HPTO across Roll Call from 10/11-10/12, driving awareness to rising prescription costs due to PBMs.

Chrome Enterprise continues to run a HPTO across WSJ, with a takeover today, 10/12, promoting their product as a service.

Southern Company is running a HPTO across The Atlantic today, 10/12, promoting their investment towards solar facilities.

Morgan Stanley is running a HPTO across Bloomberg today, 10/12, promoting their new brand messaging.

Newsletter Tracker

Here's a link to the full newsletter list

Across the newsletter tracker, this week has a STR of 45%, 23% down from last week 💵

New Branded Content

• The Hill: LinkedIn

• WSJ: IBM Pt. 1, IBM Pt. 2, Vacheron Constantin, Amazon Business, BKPM, Capital Group, Moutai

• NYTimes: Chobani

• WashPo: Qualcomm, Workhuman, Zoetis, Equine Division, Intelsat

• Fortune: Santander

• Axios: Pfizer 

Here's a link to the full branded content list

Industry News + Product Launches

• 2 digital media veterans are teaming up to create a golf media venture

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