The Media Tracker: Non-profit ad spend ramps up

Non-profits continue to pour dollars into media

Author

Melanie Singer
June 15, 2023

The Media Tracker

This week we're diving into non-profits spreading awareness through ad dollars.

What's 🔥 Right Now

Non-Profits Across the Web

  • Consumer Credit Card Protection Coalition is running ads across Politico this week, calling action to stop big box retailers from accessing credit card rewards.

  • Partnership to Fight Chronic Disease ran 2 HPTO’s this week across Roll Call, calling action towards FDA on their approval process towards Alzheimer medicines.

  • CPARA ran a HPTO across Politico this week, drawing attention towards the slot and perimeter rules.

Newsletter Rundown 🏃

  • AAR is sponsoring Politico Transportation, focusing on rail safety.

  • Consumer Credit Card Protection Coalition is sponsoring Politico Morning Money, focusing on defunding data security for credit cards.

  • League of Conservation Voters is sponsoring Politico Weekly Agriculture, focusing on how the coalition is ready to lead on climate.

  • CPARA is sponsoring Politico Playbook AM and PM, calling action to protect America’s regional airports.

  • The Alzheimer’s Association is sponsoring Politico Huddle, calling attention to how medicare doesn’t cover FDA-approved Alzheimer medicine.

  • American Edge Project is sponsoring Politico Nightly, promoting how to keep the Global Internet free and open.

  • CAPD is sponsoring Axios Vitals, drawing attention to how congress should focus more on high drug prices.  

  • ABA is sponsoring Punchbowl AM, promoting their options within the associations.

  • CAA has a 1-day sponsor with The Messenger, calling on Congress to add more direct flights to DCA.

The thought: this week brought notable non-profit ad spend, specifically within the air traffic space. With a HPTO and multi-newsletter sponsorships, these companies are able to capture readers attention, getting in front of policy makers to call on Congress for change.   

Ads across the web this week

Notable Campaigns

PFCD ad on Roll Call

Partnership to Fight Chronic Disease ran a HTPO across Roll Call on 6/12 & 6/15, calling action towards timely FDA approved Alzheimer medicines.

SPDRs ad on Forbes

SPDRs is running a HPTO across Forbes this week, promoting their ETFs to meet users investment objectives.

EY ad on Quartz

EY ran a HPTO across Quartz this week, promoting their insights, case studies, and why they’re valuable to your company.

UPS ad on Politico

UPS ran a HPTO across Politico on 6/13 & 6/14, drawing attention to their jobs and opportunity report.

Paramount+ ad on Puck

Paramount+ ran a HPTO across Puck on 6/13-6/14, promoting their new show Tulsa King.

Paramount+ ad on Puck

Paramount+ ran a second HPTO across Puck on 6/15, promoting Star Trek.

The Coalition to Protect America’s Regional Airport ad on Politico

The CPARA ran a HPTO across Politico on 6/14, calling action towards changes that could be made to the slot and perimeter rules at airports.

Samsung ad on Fortune

Samsung ran a HPTO across Fortune on 6/14, promoting their new Neo QLED 8K TV.

Newsletter Tracker

ABA sponsorship on Punchbowl News AM

Here's a link to the full newsletter list

Across the newsletter tracker, this week has a STR of 64%, 2% up from last week 💸

New Branded Content

Aflac studio piece on Axios

Here's a link to the full branded content list

Industry News + New Lobbying

  • Social app Spill, is launching with advertisements

  • Lobbying: Trailhead Communications LLC: Hispanic Restaurant Association // Cornerstone Government Affairs, Inc.: Johns Hopkins University // Pioneer Public Affairs: The Pew Charitable Trusts // Tonio Burgos & Associates, Inc.: Fordham University // Torrey Advisory Group (Formerly Michael Torrey Associates, LLC): Clearpath Action For Conservative Clean Energy,Inc. (source: Politico Influence)

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