The Media Tracker: July's Slow Start

A 3 day work week brings an abbreviated tracker

Hope everyone enjoyed their 4th of July and long weekend 😎

The Media Tracker will be an abbreviated send this week due to some travel and the nature of a shorter week.

Energy: Ecolab (Bloomberg)
Tech: VMware (Fortune)
Automotive/Transport: Toyota (Axios), Genesis (Semafor), Volvo (Vox)
Business/Finance: Global X (Puck), SPDR (Forbes), Tata (Semafor), Bank of America (Bloomberg), Citi (Forbes), Capital One (Forbes), Fidelity (Forbes)
Healthcare: Indivior (WSJ, Bloomberg)
Non-Profit: PBM Accountability Project (Roll Call), Partnership to Fight Chronic Disease (Roll Call)
Travel: Princess Cruises Lines (NYTimes)
E-Commerce/Retail: Van Cleef & Arpels (NYTimes), The House of Suntory (NYTimes), Giorgio Armani (NYTimes), Gucci (NYTimes), Macy’s (New Yorker), Dyson (Vox)
Entertainment: CMS (NYTimes)

PBM Accountability Project ad on Roll Call

PBM Accountability Project ran a HPTO across Roll Call on 7/5, calling action to make the Pharmacy Benefit Manager system work.

Citi ad on Forbes

Citi ran a HPTO across Forbes on 7/5, promoting their Citigold wealth management sector.

UPS sponsorship on Politico’s Weekly Shift

Here's a link to the full newsletter list

Across the newsletter tracker, this week has a STR of 31%, 32% down from last week 💰

Safeway studio piece on WashPo

Here's a link to the full branded content list

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