Welcome back to our regular scheduling. This week we're diving into health care companies strategically placing dollars towards prime ad placements.

What's 🔥 Right Now

Health care’s prime ad spots 🤌

• PhRMA ran a HPTO across Politico this week, focusing on the need to reform 340B.

• Campaign for Sustainable Rx Pricing is running a health care stream takeover across The Hill this week, calling on Congress to hold Big Pharma accountable for price-gouging.

• Mass General Brigham is running a health care stream takeover across The NYTimes this week, bringing general awareness towards their services.

• Indivior is running ads across WSJ this week, drawing attention to their recovery and treatment services.

• Evernorth Health Services is running ads across Vox this week, drawing general awareness towards their pharmacy care and benefit solutions.

• The Alliance to Save America’s 340B Program is running ads across Axios this week, drawing awareness towards their 340B policy principles.

The thought: as we’ve seen time and time again, health care companies lean on top dollar ad spots to drive messaging from awareness campaigns to calling on Congress for change.   

Ads across the web this week

• Energy: NextaEra Energy (Axios)

• Tech: Analog Devices (NYTimes), Synack (Puck), Dell Technologies (WSJ)

• Automotive/Transport: Toyota (Axios), Genesis (Semafor)

• Business/Finance: PwC (Forbes), KPMG (Fortune), KPMG (WSJ), CME Group (Bloomberg), tastytrade (Bloomberg), Goldman Sachs (Axios)

• Healthcare: PhRMA (Politico), CSRxP (The Hill), Mass General Brigham (NYTimes), Indivior (WSJ), Evernorth Health Services (Vox), The Alliance to Save America’s 340B Program (Axios)

• Real-estate: Corcoran (NYTimes)

• Non-Profit: NHTSA (Bloomberg), The Coalition to Protect America’s Regional Airports (Politico), The Alliance to Save America’s 340B Program (Axios)

• Travel: Basilique Notre-Dame De Montreal (NYTimes)

• E-Commerce/Retail: Rolex (WashPo), Pratt Industries, Inc. (WSJ), Kohler (Vox), Van Cleef & Arpels (NYTimes)

• Entertainment: The Phillips Collection (NYTimes)

Notable Campaigns

PhRMA ran a HPTO across Politico on 7/10, calling for action to fix 340B.

CSRxP is running a health care stream takeover this week, calling on Congress to hold Big Pharma accountable.

Rolex is running a Climate stream takeover on WashPo this week, drawing attention to their Rolex Perpetual Planet Initiative.

PwC is running a HPTO across Forbes this week, promoting their e-book on workforce trends.

Synack is running a HPTO across Puck this week, promoting their premier security testing platform.

The Coalition to Protect Americans Regional Airports ran a HPTO across Politico on 7/11 & 7/12, calling on Congress to not change the slot and perimeter rules.

KPMG ran a HPTO across Fortune on 7/11, highlighting their 2023 Women’s Leadership Summit.

Mass General Brigham ran a health care stream takeover across NYTimes on 7/12, drawing awareness towards their health services.

Newsletter Tracker

Here's a link to the full newsletter list

Across the newsletter tracker, this week has a STR of 45%, 46% up from last week 💸

New Branded Content

• Axios: Fannie Mae (this layout appears new for Axios studio pieces)

• WSJ: roborock, TCS, Infosys, Principal, Northrop Grumman

• NYTimes: UWHealth

• WashPo: Intel

• Fortune: Cognizant

• Semafor: Mastecard

Here's a link to the full branded content list

Industry News + Product Launches

• NYTimes will disperse their sports department, relying on The Athletic to cover all things sports.

• LA Times reaches nearly 550K digital subscribers.

• WashPo hires Alex MacCallum as it’s new CRO.

• Morning Brew’s Money Scoop newsletter will terminate after 9/29.

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