This week we're diving into healthcare companies pushing their initiatives through ad dollars.

What's 🔥 Right Now

Energy and climate heat up

• AHA is running ads across Politico this week, updating the public on their advocacy efforts towards hospitals and health systems.

• PCMA is running ads across Politico this week, calling for action against big drug companies hiking up prices.

• Altria is running ads across WSJ this week, touching on their efforts to guide consumers to a smoke-free future.

• United Healthcare is running ads across Axios and launched a studio piece this month, focusing on maintaining cost of health care and health equity.

• PBM Accountability Project ran a HPTO across Roll Call with continued ads into this week, focusing on bipartisan efforts to control PBMs.

• PhRMA ran a HPTO across Politico, touching on how middlemen are putting profits over patients. They also sponsored The Atlantic Live event on advancing clinical trial diversity.

• CAPD ran a 2 day HPTO across Axios, advocating for anti-competitive pharmaceutical prices.

Newsletter rundown

• PCMA is sponsoring WashPo’s Health 202, calling action towards affordable drug prices.

• PhRMA is sponsoring Politico Playbook, Politico P.M., and Axios Vitals, focusing on PBMs and creating a better middleman.

• Kaiser Permanente is sponsoring Politico Pulse, focusing on their high quality care and services.

• ConnectiveRx is sponsoring BioPharma Dive, promoting their hub service for pharma brands.

• CVS Health is sponsoring Morning Consult Washington, touching on how they’re here for you.

The thought: health care companies are leaning on ad dollars to ensure the public views them in a positive light. Current messaging focuses on PBMs and affordable prescription drug prices, showing readers what big pharma is doing to combat these issues.   

Ads across the web this week

• Tech: SAP (NYTimes), Watershed (WSJ), Meta (Puck), Five9 (WSJ, Forbes), Google (Bloomberg), West Monreo (Axios), HPE (WSJ), SentinelOne (Politico)

• Business/Finance: EY (Vox), SVB (Axios), Deloitte (Axios, WSJ), Accenture (NYTimes, Fortune), Morgan Stanley (WS), Cboe (WSJ)

• Healthcare: AHA (Politico), Altria (WSJ), United Healthcare (Axios), PCMA (Politico), PhRMA (Politico)

• Non-Profit: PBM Accountability Project (Roll Call), GENI (Semafor), NHA (Roll Call), CAPD (Axios)

• Travel: Visit Lauderdale (NYTimes)

• E-Commerce/Retail: Moncler (NYTimes), Rolex (WashPo), Marco Bicego (WSJ), Skin Ceuticals (Vox), On (The Atlantic), Balenciaga (New Yorker), Van Cleef & Arpels (New Yorker)

• Entertainment: Leopold Stadt Play (NYTimes), The Jewish Museum (WSJ), FX (WashPo) 

Notable Campaigns

AHA is running a Health Care stream takeover on Politico this week, sharing how hospitals are vital for communities and how to get involved.

PBM Accountability Project ran a HPTO across Roll Call on 5/8, focusing prescription drug prices and the need for change.

SAP ran a HPTO across NYTimes on 5/8, promoting their GROW with SAP program to help adopt cloud ERP.

Altria ran a HPTO across WSJ on 5/8, promoting the smoke-free future initiative.

SVB ran a HPTO across Axios on 5/8 and 5/9, focusing on their commitment to the economy and regaining trust.

PCMA ran a HPTO across Politico on 5/9, calling out drug companies for hiking up prices.

Accenture ran a HPTO across NYTimes and Fortune on 5/9 and 5/11, focusing on how they can help businesses reinvent themselves.

Five9 ran a HPTO across WSJ on 5/9 and Forbes on 5/9 and 5/11, promoting their CCaas platform for CX.

PhRMA ran a HPTO across Politico on 5/10, focusing on PBMs.

FX ran a HPTO across WashPo on 5/10, promoting the new series, Class of ‘09.

CAPD ran a HPTO across Axios on 5/10 and 5/11, advocating for fair drug prices against Big Pharma.

Newsletter Tracker

Here's a link to the full newsletter list

Across the newsletter tracker, this week has a STR of 53%, 7% up from last week 💰

New Branded Content

• The Atlantic: Vera Institute 

• WSJ: EY, Amazon Business, Bermuda

• WashPo: Maryland’s Coast, Talbot County MD

• Fortune: Okta, Workiva, PwC

Here's a link to the full branded content list

Product Launches & Industry News

• NYTimes is getting around $100M from Google to expand content distribution, subscriptions and ad-product experimentation.

• Punchbowl News launched The Vault, a new newsletter on the pipeline from Washington to Wall Street.

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