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The Media Tracker: Environmental Push

The Media Tracker: Environmental Push

Environmental ad trends and other insider information on ad buys across the industry.

Melanie Singer
February 23, 2023

The Media Tracker

Welcome to The Media Tracker's inaugural newsletter send! This is a newsletter for professionals looking for a data-driven, insider view on the ad market. We're so excited to kick start this as your go to resource for ad media buys.

📍The Media Tracker will help you:

Get a pulse on if the ad market is hot or not
Keep track of who's advertising where and when, allowing your sales team to leverage that contact who just keeps ghosting you
Identify trends in the ad buying space
See what your competitors are up to

🧹 Some housekeeping:

We're located in the NY DMA: some ads are likely geo based, which means we will likely miss some DC DMA policy ads
The Media Tracker goes out once a week for now, but we're working on a paid tier: more info forthcoming

Without further ado, let's jump in!

What's 🔥 Right Now

The Enviro Push

Panasonic ran a HPTO across Politico and is sponsoring Axios Vitals newsletter this week, focusing on the Green Impact.
Mercedes-Benz and Lexus are pushing their EV, with a focus of maintaining luxury while building more environmentally friendly cars.
BP is sponsoring Politico Influence and Axios Sneak Peek this week, focusing on developing lower carbon alternatives.
AWS is running a new branded studio piece on The WSJ, focusing on being water positive by 2030.
BASF is running a new branded studio piece on WashPo, focusing on meshing chem with environmental efforts.
Avangrid is running a branded studio piece on WashPo, focusing on cutting greenhouse gas emissions.
Salesforce is running a studio series on Fortune, focusing on companies working towards climate solutions.

The thought: you don't have to be an energy company to run ads focusing on the environment. From tech to automobile companies, everyone is getting in the game with diverse messaging ♻️

Ads across the web this week

Energy: Patients First Alliance (Politico), Panasonic (Politico)
Automotive: Mercedes-Benz (WashPo), Lexus (NYTimes)
Aerospace & Defense: Boeing (Politico)
Finance: Vanguard (WashPo), KeyBank (WSJ)
Healthcare: Children's National (NYTimes)
Entertainment: Searchlight Pictures (Puck)
Tech: Verizon (The Hill), AWS (WSJ)
Non-Profit/ Association: Chip (Politico)
SaaS: ADP (Quartz)
E-Commerce: Ferragamo (NYTimes), Bottega Veneta (NYTimes), Van Cleef & Arpels (NYTimes), Pratt Industries, Inc. (WSJ), Threshold (Vox)