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The Media Tracker: business & financial companies up their ad spend

Business & financial companies up their ad spend to draw awareness towards c-suite execs

Author

Melanie Singer
May 25, 2023

The Media Tracker

This week we're diving into the rise of ad spend from business and financial companies.

What's 🔥 Right Now

Business & finance run down📈

  • PwC is running ads across NYTimes this week, touching on their ability to problem solve. They also launched a branded content piece with Fortune on revolutionizing the people experience.

  • MFS is running ads across WSJ this week, touch on their income fund.

  • Accenture continues to run a week long HPTO with Fortune, promoting their services and how they can help you reinvent your business.

  • Manhattan Life is running ads across WSJ this week, focusing on their products and services.

  • JPMC is running ads across Axios this week, bringing awareness to their Capital Connect sector.

  • AcreTrader is running ads across Axios this week, promoting their farmland investing capabilities.

  • Deloitte has been running ad across Axios this month, promoting how they can help you “Engineer Advantage.”

  • EY is running a HPTO across Quartz this week, promoting their ‘radically different’ approach to working and helping your business.

Newsletter rundown

The thought: Business and financial companies are leaning towards native ad dollars, allowing them to spread initiatives and general brand awareness towards influential audiences from directors to c-suite execs.   

Ads across the web this week

Notable Campaigns

PBM Accountability Project ad on Roll Call

PBM Accountability Project ran a HPTO across Roll Call on 5/22, focusing on prescription drug prices and the need for change.

Accenture ad on Fortune

Accenture ran HPTO across Fortune from 5/22-5/24, continuing to push their messaging around reinventing your business.

Toyota ad on Forbes

Toyota is running a full screen homepage takeover across Forbes this week, promoting their 2023 Prius.

Google ad on Bloomberg

Google is running a HPTO across Bloomberg on 5/22 & today, 5/25, promoting their Workspace as a product.

Dell Technologies ad on WSJ

Dell Technologies ran a HPTO across WSJ on 5/23, promoting their innovation stories.

API ad on The Messenger

API continues to run a HPTO across The Messenger this week, remaining as the companies launch partner, promoting energy policy.

Courage for America ad on Politico

Courage for America is running a HPTO across Politico from 5/24-5/25, calling action to reject MAGA Default on America Act.

Honeywell ad on Bloomberg

Honeywell ran a HPTO across Bloomberg on 5/24, promoting their UOP eFinding technology.

Max ad on New Yorker

Max ran a HPTO across The New Yorker on 5/24, NYTimes and Vox on 5/25, promoting their relaunch.

EY ad on Quartz

EY is running a HPTO across Quartz today, 5/25, promoting their case studies, solutions and strategies for your business.

Newsletter Tracker

JPMC sponsorship on Axios PM

Here's a link to the full newsletter list

Across the newsletter tracker, this week has a STR of 48%, 20% down from last week💰

New Branded Content

Microsoft Azure studio piece on WSJ

Here's a link to the full branded content list

Product Launched + Industry News 

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