This week we're diving into financial companies upping ad dollars to spread awareness towards various business sectors.

What's 🔥 Right Now

On-Site Rundown

• World Gold Council is running ads across the WSJ this week, focusing on their strategic assets.

• Bridge Bank is running ads across Axios this week, drawing awareness towards their financial solutions for growing tech companies.

• Capital One is running ads across Forbes, focusing on small business solutions and across NYTimes, touching on their Commercial Bank sector.

• Citi is running ads across Forbes, focusing on their wealth management sector.

Newsletter Rundown

• Structured Finance Association is sponsoring Politico Morning Money, driving general awareness towards the association.

• JPMC is sponsoring Axios AM, driving awareness towards hiring employees who’ve been arrested or with conviction records.

• Silicon Valley Bank is sponsoring Axios Pro Rata, sharing their healthcare investments and mid-year update.

The thought: in an every changing financial world, small to large banks continue to lean on newsletter and on-site sponsorships to spread positive light on their business sectors and initiatives.   

Ads across the web this week

• Tech: Intel (Vox), Amazon Business (Bloomberg), Dell Technologies (WSJ), Checkpoint (WSJ), Qualcomm (WSJ), SAP (Axios)

• Aerospace/Defense: RTX (Axios)

• Automotive/Transport: Delta (Forbes), Porsche (NYTimes), Fedex (Fortune)

• Business/Finance: World Gold Council (WSJ), S.C. Johnson (Vox), Bridge Bank (Axios), Capital One (Forbes), Capital One (NYTimes), HPE (WSJ, Quartz), Citi (Forbes), Tata (Semafor), Cboe (Bloomberg)

• Healthcare: Cigna Healthcare (Bloomberg)

• Non-Profit: NHTSA (Bloomberg), Ad Council (Bloomberg)

• Travel: Visit Lauderdale (NYTimes), Princess Cruises (NYTimes)

• E-Commerce/Retail: Pratt Industries, Inc. (WSJ), Bulgari (WSJ), Gucci (New Yorker), Magnum (New Yorker), Walmart (Puck), Chanel (NYTimes), Netflix (Vox)

• Entertainment: The Broadway League (NYTimes)

Notable Campaigns

Gucci ran a HPTO across The New Yorker on 8/7, promoting their summer line.

Walmart is running a week long HPTO across Puck, drawing awareness towards Walmart Health and it’s impact on local communities.

Cigna Healthcare ran a HPTO across Bloomberg on 8/8, touching on how they’re advancing health equity in the workforce.

Capital One ran a Business stream takeover across NYTimes this week, driving attention to their Commercial Bank sector.

Netflix is running a HPTO across Vox today, 8/10, promoting their new limited series, Painkiller.

Cboe is running a HPTO across Bloomberg today, 8/10, drawing awareness towards extending their global trading hours.

Newsletter Tracker

Here's a link to the full newsletter list

Across the newsletter tracker, this week has a STR of 39%, down 3% from last week 💵

New Branded Content

• Morning Brew: Dunkin'

• Axios: SAP

• Forbes: AWS

• Fortune: Tongwei Group, Jingye Group, Pertamina, RTX 

• WSJ: Pure Storage, TCS, Cadillac, Toray 

• WashPo: Intel 

Here's a link to the full branded content list

Industry News + Product Launches

• Puck raises $10M+ in Series B

• The Atlantic plans to make short-term changes to it’s ad business to reach profitability

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