Welcome to the second send of The Media Tracker! This week we're diving into travel and leisure companies upping their ad dollars ✈️🛍️

What's 🔥 Right Now

Travel and Leisure   

• Chanel and Burberry ran HPTO's across The NYTimes this week promoting a new series and Spring collection post NY fashion week.

• Maison-Alaia and Bottega Veneta are running across The NYTimes Style section promoting new arrivals for their Spring collections.

• Banana Republic is running ads across Vox, promoting their Spring collection.

• Rolex is running a new branded content piece on The NYTimes, touching on modern leaders.

• Hoka launched a branded studio piece with Morning Brew promoting their new Transport shoe.

• South African Tourism is running new branded content on The NYTimes focusing on traveling around South Africa in remembrance of Hugh Masekela.

• Go to Bermuda is running ads across Vox as general discovery and awareness.

• Visit Lauderdale is running ads across The NYTimes as general discovery and awareness.

• ITA Airways is running ads across The WSJ for general awareness around getaways.

The thought: Fortune 100 companies continuously pause ad spend during rocky news cycles while travel and leisure clients remain stable. This is where the NYTimes comes in strong, running HPTOs and section takeovers with travel and leisure clients that are rarely seen on other media sites. We're a firm believer that this sector of clients + media companies can make room for each other, especially when associations are slow to spend or financial companies are nervous to appear next to controversial news. Readers interested in politics and healthcare also enjoy luxury goods like Rolex and Burberry, who seemingly both have the budgets to spread their ad dollars 💸   

Ads across the web this week

• Energy:  Panasonic (Politico), Sunrise Wind (Politico), Ericsson (NYTimes)

• Aerospace & Defense: Lockheed Martin (Politico), Boeing (Politico)

• Automotive: Toyota (The Atlantic), Mercedes-Benz (NYTimes)

• Business/Finance: Grayscale (WSJ), KPMG (WSJ), CapitalOne (Vox), Aon (Fortune), Bank of America (WSJ)

• Healthcare: Pfizer (Semafor), Bluecross Blueshield (Axios), Lilly (The Hill, NYTimes)

• Business: Indeed (NYTimes), Tata (Semafor)

• Tech: 6 River Systems (The Hill), Lenovo (WSJ) 

• Travel: Bermuda (Vox), Air BnB (Axios), Visit Lauderdale (NYTimes), ITA Airways (WSJ)

• E-Commerce: Chanel (NYTimes), Maison-Alaia (NYTimes), Pratt Industries Inc. (WSJ), Burberry (NYTimes), Banana Republic (Vox), Bottega Veneta (NYTimes)

• Entertainment: Manhattan Theatre Club (NYTimes), Park Avenue Armory (NYTimes), Netflix (NYTimes), Girls with Impact (NYTimes)

Notable Campaigns

Chanel ran a HPTO across The NYTimes on 2/27, promoting their multipart series on Marilyn Monroe and N5.  

Burberry ran a HPTO across The NYTimes on 2/28, promoting their Spring collection. 

Lilly is running a HPTO across The Hill and NYTimes today (3/2), promoting their recently announced decrease in insulin prices.  

Newsletter Tracker

Here's a link to the full newsletter list

Across the newsletter tracker, this week has a STR of 54% 💰

New Branded Content

• WSJ: Grayscale, AMD, Netscout, SOMPO Holdings, Alibaba

• NYTimes: South African Tourism, Rolex

• WashPo: Virginia529, Children's Health, Ferring Pharmaceuticals, Esri

• Fortune: Deluxe, Janssen 

• The Hill: IASIC

• Morning Brew: Hoka

Here's a link to the full branded content list

Product Launches + Industry News

• WashPo launched a quotable news quiz called On the Record, running house ads to promote it

• Axios is launching a new tech policy newsletter 

• The Guardian announced their new Chief Advertising Officer 

• Fox News revamped their homepage to focus less on hard news in hopes of drawing in new advertisers

Thanks for reading 👩‍💻 If you liked this and haven't yet, subscribe and/or share!