This week we're diving into non-profit & associations and their preferred medium for sponsorships.     

What's 🔥 Right Now

The non-profit & association newsletter push 

• Air Line Pilots Association, Int'l is sponsoring Politico's Weekly Transportation, focusing on how certain airlines are looking to cut training hours and the danger of doing so. 

• AVMA is sponsoring Politico's Weekly Agriculture, urging Congress to pass the bipartisan Healthy Dog Importation Act (H.R.1184/S.502). 

• U.S. Chambers of Commerce, (while not an association, they do play a role in this sector) is sponsoring Politico Playbook and P.M., promoting their study on policy risks.

• Association of American Railroads is sponsoring Politico Influence, driving to a branded content piece that dives into their commitment towards safety.

• NCTA is sponsoring Politico's Digital Future Daily, focusing on expanding broadband to all Americans.

• Shut Down SHEIN is sponsoring Politico Nightly, a coalition bringing urgency to SHEIN and the dangers it has on American's privacy and businesses.

• U.S. Steel is sponsoring Axios Generate, touching on their commitment to reducing CO2 emissions.

• The U.S. Travel Association is sponsoring Axios Sneak Peek, promoting their brief on how policymakers can help to create a more seamless travel economy.

• The NSSF is sponsoring The Hill's Morning Report, touching on how the firearm industry has a positive ripple effect on the economy.

• The Coalition for Affordable Prescription Drugs is sponsoring Morning Consult Washington, focusing on fighting big Pharma's increasing drug prices.

New lobbying to keep in mind

• Actum I, LLC: American Cancer Society Cancer Action Network, Inc.

• Greenberg Traurig, LLP: Neste US, Inc.

• Origin Advocacy LLC: Anheuser-Busch Companies, LLC

• King & Spalding LLP: Acadia Healthcare

• Liberty Partners Group, LLC: Rc Billing (Americans For Fair Healthcare)

The thought: non-profit and associations tend to put ad dollars towards newsletters over on-site or event sponsorships. This allows them to get 100% SOV in front of a select audience, usually policy makers and lobbyist helping to push current initiatives along.                                   

Ads across the web this week

• Energy: Tellurian (WashPo, WSJ), Acretrader (Axios), Propane Education & Research Council (Axios) 

• Tech: Code42 (WSJ), Meta (Puck), Fortra (WSJ), Dell (WSJ), Apple (WSJ), Microsoft (Axios), Google (Bloomberg), Watershed (Bloomberg), SAP (WSJ), HPE (WSJ), IDA Ireland (Bloomberg), Verizon (New Yorker)

• Automotive/Transport: Fedex (Bloomberg), DHL (Axios)

• Business/Finance: Pacific Life (WSJ), PwC (WashPo), Deloitte (Axios), H&R Block (New Yorker), CIBC (Axios), Citi (Vox), Mercury (The Atlantic), Guidehouse (WSJ)

• Healthcare: Kaiser Permanente (Axios), United Healthcare (Axios) 

• Media: MSNBC (New Yorker)

• E-Commerce/Retail: Van Cleef & Arpels (WSJ), Panerai (WSJ), Rolex (WashPo), Tumi (NYTimes), Harry Winston (NYTimes), Mayenda Tequila (NYTimes), Gucci (New Yorker), L'Oreal (New Yorker), Schlage (NYTimes)

• Entertainment: Shucked Musical (NYTimes), Wicked (NYTimes), Peter Pan Goes Wrong (NYTimes)

Notable Campaigns

Pacific Life ran a HPTO across The WSJ on 4/17, promoting their family plan for life insurance. 

Rolex is running a Climate stream takeover this week, focusing on their support towards the non-profit Mission Blue.  

Meta is running a HPTO across Puck this week, focusing on their Family Center and supervision tools. 

SAP ran a HPTO across WSJ on 4/19, promoting their GROW with SAP cloud ERP.  

Citi ran a HPTO across Vox on 4/19 & 4/20, driving awareness to their social impacts and commitment to sustainable finance by 2030. 

Newsletter Tracker

Here's a link to the full newsletter list

Across the newsletter tracker, this week has a STR of 43%, the same as last week 💵

New Branded Content

• The Skimm: Saks Off 5TH (special edition podcast series)

• The Hill: IASIC 

• Vox Media: Jack Daniel's 

• Axios: CTIA

• WSJ: AWS

• WashPo: Raytheon Technologies, Enel

• Fortune: Rochester Electronics, Deloitte, Bain & Company

Here's a link to the full branded content list

Product Launches + Industry News 

• WashPo launched a newsletter dedicated to the Dominion v. Fox case, sending daily recaps and behind the scene insights.

• Digiday's Q2 media report touches on strategies and growth in a continued murky media ad market.

• CNN launched an internal CMS, called Stellar, allowing editorial teams to publish content faster.

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