This week we're diving into HPTO's taking off in May.

What's 🔥 Right Now

April Showers Brings May Takeovers

• Meta is running a 2-week HPTO across Puck, touching on their Family Center, creating positive experiences within Instagram.

• Google is running a 2-week HPTO across Bloomberg, promoting Google Ads as a service.

• National Geographic ran a HPTO across WashPo and The New Yorker this week, promoting their new limited series A Small Light. 

• Deloitte ran a HPTO across Quartz, promoting their innovative technology.

• HBO Max ran a HPTO across Vox, promoting the new series, White House Plumbers.

• BCG is running a week-long HPTO across Forbes, touching on how companies can turn uncertainty into opportunity with the help of BCG.

• JPMC ran a HPTO across Forbes, promoting their Chase Sapphire Preferred card.

• Capital One ran a HPTO across Forbes, promoting their business card.

• Richard Mille ran a HPTO across Forbes, promoting their RM 72-01 watch.

• Walmart ran a HPTO across Axios, diving into their commitment towards American jobs and communities.

• Salesforce is running a HPTO across WSJ, promoting their Customer 360 as the #1 CRM.

• Louis Vuitton is running a HPTO across The New Yorker, promoting their Mother's Day gift selection.

The thought: companies are entering the new month strong with HPTO's that touch on key initiatives for May. The 24 hour takeover allows clients to make a splash with 100% SOV, catching readers' eyes and gaining strong brand awareness.  

HPTO's across the web

National Geographic ran a HPTO across WashPo on 5/1 and The New Yorker on 5/2.

Deloitte ran a full screen homepage takeover across Quartz on 5/1.

HBO Max ran a HPTO across Vox on 5/1.

BCG is running a HPTO across Fortune this week.

JPMC ran a HPTO across Forbes on 5/1 & 5/4.

Richard Mille ran a HPTO across Forbes on 5/2.

Walmart ran a HPTO across Axios on 5/2.

Press Freedom ran a partnership with WashPo on world press freedom day with a HPTO on 5/3.

Capital One ran a HPTO across Forbes on 5/3.

Salesforce is running a HPTO across WSJ today, 5/4.

Louis Vuitton is running a HPTO across The New Yorker today, 5/4.

Ads across the web this week

• Aerospace & Defense: Raytheon Technologies (Axios)

• Tech: SentinelOne (Politico), Google (Bloomberg), Meta (Puck), Brilliant (Axios), Salesforce (WSJ), Oracle (WSJ)

• Automotive/Transport: Fedex (WashPo), GM (WashPo)

• Business/Finance: Deloitte (Quartz), BCG (Fortune), JPMC (Forbes), SPDRs (WSJ), KPMG (NYTimes), AcreTrader (Axios), tastytrade (WSJ), Capital One (Forbes)

• Healthcare: Altria (WSJ), United Healthcare (WSJ)

• Real-estate: Sotheby's (NYTimes)

• Non-Profit: Ad Council (The Hill)

• Travel: Visit Lauderdale (NYTimes)

• Gaming: NY Lottery (New Yorker)

• E-Commerce/Retail: Pratt Industries, Inc. (WSJ), David Yurman (NYTimes), Walmart (Axios), Richard Mille (Forbes), Van Cleef Arpels (New Yorker), On (The Atlantic), Breitling (Politico), Louis Vuitton (New Yorker)

• Entertainment: National Geographic (WashPo, New Yorker), HBO Max (Vox), Jewish Museum (WSJ), Some Like it Hot (NYTimes), Wicked the Musical (NYTimes), Fat Ham (New Yorker)

Newsletter Tracker

Here's a link to the full newsletter list

Across the newsletter tracker, this week has a STR of 46%, 9% down from last week 💵

New Branded Content

• WSJ: AMD, KPMG, NOMOS Glashütte, Pictet Asset Management

• Semafor: Verizon, Cisco

• The Atlantic: Esperion 

• WashPo: Press Freedom, Visit Frederick Maryland, University of Virginia

• Axios: Visa, United Healthcare

• Fortune: Visa

• Quartz: Deloitte

Here's a link to the full branded content list

Product Launches + Industry News

• The Messenger is set to launch on May 15th.

• Axios is launching a Health & Wellness sector.

• TikTok is launching Pulse, an ad product for publishers.

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