This week we're diving into the expansion of events as they remain a strong tactic when media companies are looking to scale revenue YoY.

What's 🔥 Right Now

Investing in events

April rundown

• Axios: "Solving the World's Biggest Problems" sponsored by Skoll, "Community Solutions" sponsored by American Chemistry Council, "Skills over Status" sponsored by LinkedIn

• WSJ: "CEO Council Editor's Dinner" and "CIO Council Editor's Dinner" are both sponsored by IHG

• WashPo: "This is Climate" sponsored by 3M, "Military Readiness and Innovation" sponsored by Raytheon, and "Bringing it Home" sponsored by Siemens

• The Atlantic: "Health Equity" sponsored by Amgen and PhRMA

• Punchbowl News: "Small Business, America's Future" sponsored by Goldman Sachs 10,000 small businesses

• Semafor: "World Economy Summit 2023" sponsored by BCG and Cisco, "China and Global Business" sponsored by CCG, and "Semafor Media at Genesis House" sponsored by Genesis

• Forbes: "CIO Summit" sponsored by Deloitte and DocuSign, "The Pan-Africa Welcome Celebration" and "Under 30 Summit Africa" are both sponsored by Republic of Botswana, Orange, CNBC Africa

Looking ahead

• WSJ is hosting their annual "The Future of Everything Festival" in May, sponsored by Google, The Hartford, IHG, Lufthansa, Samsung, and Simon Kucher, to name a few

• Morning Brew is hosting their second "The Brief: Marketing Brew Summit" sponsored by MailChimp, StackAdapt, and Tagger

• Forbes is hosting a "Future of Work Summit" in June, sponsored by Magnit, AARP, UKG, and Velocity Global

• Axios is hosting "BFD: San Francisco" in May, sponsored by J.P. Morgan and Latham & Watkinds LLP

• Politico is hosting "Global Tech Day" in June, sponsored by vodafone

The thought: media companies are continuously evolving to grow revenue dollars, especially when on-site and newsletter sponsorships hit a lul. More and more companies are dabbling in larger once-yearly to twice-yearly events with multiple sponsors and/or events that are exclusively invite only.  

Ads across the web this week

• Energy: Tellurian (WashPo), Emergent BioSolutions (Axios), The Climate Pledge (The Atlantic), Siemens (NYTimes)  

• Tech: Uber (Politico), Analog Devices (Bloomberg), Atlassian (NYTimes), HPE (WSJ)

• Automotive: Volvo (Vox)

• Business/Finance: Ally (New Yorker), Deloitte (Quartz, Axios), Plante Moran (Axios), Discover (Fortune), TastyTrade (Bloomberg), Capital One (Forbes), BCG (Semafor), BDO (Quartz)

• Healthcare: ManhattanLife (WSJ), Lyra (Fortune)

• Non-profit/Associations: AARP (Politico)

• Travel: United States Virgin Islands (Roll call)

• E-Commerce/Retail: Jack Daniels (Vox), Parachute (NYTimes), Amazon Publishing (NYTimes), Walmart (Politico), Apple (NYTimes), Loro Piana (New Yorker)

• Entertainment: Shucked Musical (NYTimes), Amazon (Vox), Hamilton (NYTimes)

Notable Campaigns

Tellurian is running a Politics stream takeover across WashPo this week, bringing awareness to their natural gas initiative.

Discover ran a HPTO across Fortune on 4/4, focusing on their core values and job opportunities at the company.

Lyra ran a HPTO across Fortune on 4/5, promoting their mental health services for businesses.

Walmart is running a Labor stream takeover across Politico this week, promoting employee benefits and growth opportunities.

Newsletter Tracker

Here's a link to the full newsletter list

Across the newsletter tracker, this week has a STR of 44%, down 23% from last week 💰

New Branded Content

• Forbes: Dell 

• WSJ: Bahrain, Infosys, Google, Iberdrola

• Punchbowl News: Google 

• WashPo: 3M Pt 1, 3M Pt 2, Visit Florida, Eisai Inc.

• Fortune: Texas Health Resources, MetLife, Protiviti, RSM, Synchrony, amberdata, Emerson, Optum, Robert Half

Here's a link to the full branded content list

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