This week we're diving into companies putting ad dollars towards highlighting their culture and employee benefits 🤝

What's 🔥 Right Now

Corporate Culture + Benefits

• Delta is sponsoring Politico Weekly Transportation, focusing on employee culture and benefits.

• Walmart is sponsoring Politico Weekly Shift and ran a HPTO across Politico highlighting employee growth from associates to managers.

• Amazon is sponsoring Politico Playbook and Axios PM, focusing on growth opportunities for full-time and part-time employees.

• Starbucks is sponsoring The Hill's Morning Reports focusing on employee benefits.

The thought: from unionizing to unsustainable work conditions, Fortune 100-500 companies continue pushing ad dollars toward brand awareness campaigns that focus on positive work environments and culture. With public approval ratings being crucial for these businesses, newsletters sponsorships are a strong medium to reach a targeted audience and influence the readers.  

Ads across the web this week

• Energy: Enbridge (Politico), Equinor (Politico)

• Tech: Verizon (Semafor), NTT Data (Forbes), Ripple (Forbes)

• Automotive: Mercedes-Benz (WashPo), Toyota (The Atlantic)

• Aerospace/Defense: Lockheed Martin (Semafor)

• Business/Finance: Wells Fargo (WSJ), Mercury (The Atlantic), Bain & Company (Fortune), KeyBank (WSJ), ManhattanLife (WSJ), Citi (Vox), New Murabba (NYTimes), Deloitte (WSJ), MFS (WSJ)

• Healthcare: Pfizer (Semafor), Children's National (NYTimes), NYU Langone Health (Roll Call), BlueCross BlueShield (Axios), Guardant Health (Politico, NYTimes), Dana-Farber Cancer Institute (New Yorker)

• Non-profit: American Heart Association (Politico), PBM Accountability Project (Roll Call), God's Love We Deliver (New Yorker)  

• Travel: ITA Airway (WSJ)

• Education: University of Pennsylvania (The Atlantic), Cornell University (Politico)

• E-Commerce: Akris (NYTimes), Walmart (Politico), Alaia (NYTimes), HelloFresh (NYTimes), Harry Winston (WSJ), Dior (NYTimes, New Yorker)

• Entertainment: Pictures from Home Broadway (NYTimes), Netflix (NYTimes), MoMA (NYTimes)

Notable Campaigns

Walmart ran a HPTO across Politico on 3/7, touching on growth opportunites and employee benefits.

Citi is running a HPTO across Vox this week, promoting Citi Gold, their wealth management sector.

American Heart Association is running an agriculture stream takeover on Politico this week pushing the USDA initiative around school nutrition.

Guardant Health is running a HPTO today, 3/9, across Politico and NYTimes, promoting their dedication to patient care.

Newsletter Tracker

Here's a link to the full newsletter list

Across the newsletter tracker, this week has a STR of 59% 💰

New Branded Content

• WSJ: CIB, Toray Industries 

• NYTimes: The GGTC

• WashPo: Children's Health, Tetra Pak, Amgen

• Fortune: Bain & Company

• Axios: Deloitte 

Here's a link to the full branded content list

Product Launches + Industry News

• NYTimes launched a subscription vertical called All Access for Games, Cooking, Wirecutter, and The Athletic.

• Semafor launched a global security newsletter this week, sending Monday and Thursdays.

• WashPo is launching a subscription bundle with Headspace in a effort to build out their wellness coverage.

• Amazon and Better.com partnered up to offer a new benefit for employees. Already anticipating Amazon creating an ad campaign around this.

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