This week we're diving into energy and climate taking the stage post Earth Day.

What's 🔥 Right Now

Energy and climate heat up

• Enbridge is running ads across Politico this week, touching on their commitment to renewable energy for a better tomorrow.

• FedEx is running a Climate stream takeover across WashPo this week, diving into their initiative around being more sustainable.  

• Watershed is running ad across Bloomberg, focusing on their enterprise climate platform.

• Salesforce is running ads and a studio series with Fortune, focusing on climate solutions.

•  3M launched a studio series with WashPo on green energy and cooling down cities.

Newsletter rundown

• AFPM is sponsoring Politico Nightly, focusing on energy sources that fuel the global economy.

• NRECA is sponsoring Axios Generate, focusing on electric co-ops.

• Toyota is sponsoring Axios Sneak Peek, focusing on a carbon neutral future with their EV line of cars.

• Walton Family Foundation is sponsoring Morning Consult Washington, focusing on how voters view climate journalism.

The thought: with Earth Day this past week, companies across tech, non-profit, and even transportation are sharing their "greenovation" as clean energy messaging has been on the rise ever since the Biden administration took office. Brands want the greater public to be aware of their efforts, hence putting ad dollars towards this sector.  

Ads across the web this week

• Energy: Enbridge (Politico)

• Tech: HPE (Fortune, WSJ), Meta (Vox), Brilliant (Axios), Canva (NYTimes), Google (Bloomberg), Watershed (Bloomberg), Salesforce (Fortune), Comcast Business (WSJ), Apple Music (Fortune)

• Automotive/Transport: Fedex (WashPo), Genesis (Semafor), Harley Davidson (WSJ)

• Business/Finance: KPMG (WSJ), Citi (Vox), Deloitte (Bloomberg, Quartz), SVB (WSJ), Mercury (The Atlantic), PwC (WashPo, NYTimes), CIT Bank (WashPo), Janus Henderson Investors (Forbes)

• Healthcare: Bayer (WSJ), Pinc ai (Fortune)

• Real-estate: Sotheby's (NYTimes)

• Non-Profit: Paid Lead for All (New Yorker)

• Travel: Hilton Head Island (New Yorker), Tourist Office of Spain (NYTimes)

• E-Commerce/Retail: Harry Winston (NYTimes), Pratt Industries, Inc (WSJ), Tumi (NYTimes), Breitling (Politico), Clorox (Vox), Tiffany & Co. (NYTimes), On (The Atlantic)

• Entertainment: Hulu (Vox), Manhattan Theatre Club (NYTimes), Fat Ham Broadway (New Yorker)

Notable Campaigns

Pratt Industries, Inc ran a HPTO across The WSJ on 4/24, promoting their 100% recycled custom packaging.

FedEx is running a Climate stream takeover on WashPo this week, focusing on the work they're doing to become more sustainable .

SVB is running a HPTO across The WSJ today, 4/27 and on 4/25, focusing on their commitment to the innovation economy and regaining trust.

Sotheby's ran a HPTO across The NYTimes on 4/26, focusing on their international realty sector.

Tiffany & Co. is running a HPTO across The NYTimes today, 4/27, promoting the launch of The Landmark.

Deloitte is running a full screen homepage takeover across Quartz today, 4/27, promoting their innovative technology.

Newsletter Tracker

Here's a link to the full newsletter list

Across the newsletter tracker, this week has a STR of 50%, 12% up from last week 💸

New Branded Content

• Bloomberg: Hyundai 

• Forbes: Dell

• Fortune: Salesforce, Vertex, World Wide Technology, iHerb

• The Atlantic: BCG

• WSJ: Waystar, Cisco

• NYTimes: Tourist Office of Spain

• WashPo: Asheville Ideas Fest, American University, Window Nation, Case Design

Here's a link to the full branded content list

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